3 Smart Business Investments You’re Probably Not Making

I get it. Youu2019re a solopreneur.

Youu2019re proud of the fact that youu2019ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how to format your email newsletter, and even wrestled your shopping cart into submission.

But that feeling of pride that comes from doing the work yourself comes with a price. Too many small business owners are working too many hours, suffering from burnout and frustrationu2014not because theyu2019re not good at what they do, but simply because theyu2019re unwilling to truly invest in their business.

Theyu2019re letting a scarcity mindset prevent them from taking the stepsu2014and making the investmentsu2014that will have a massive impact on their business. And maybe you are, too.

1. Outsourcing

By far the biggest objection to outsourcing youu2019ll hear is u201cI canu2019t afford it.u201d Perhaps youu2019ve heardu2014or even said it. But the fact is, if youu2019re a serious business owner, you canu2019t afford not to outsource.

The time you free up by not doing those mundane, everyday tasks is time youu2019ll spend more profitably, by:

  • Creating new coaching programs.
  • Upping your content marketing game.
  • Recording video and audio content.
  • Connecting with your audience through email and blogging.
  • Working with clients either one on one or in a group setting.
  • Or just enjoying your life!

Outsourcing should never be looked at as an expense. In fact, if youu2019re not getting a return on your outsourcing investment, take a hard look at what youu2019re outsourcing and to whom, because there is likely plenty of room for improvement.

2. Automation

Most online business owners start out using low-cost tools with limited features. For example, you might be using PayPal exclusively for product sales, and manually adding buyers to your mailing list each time you receive a payment. While thatu2019s an acceptable solution when time is easier to come by than money, youu2019ll quickly outgrow it. The problem is, too many entrepreneurs fail to recognize the benefits of true automation.

Not only is trying to u201cmake dou201d with a pieced-together system costing you sales, but it costs actual dollars, too. You (or your VA) will spend extra time simply getting it all to work, rather than letting the tools do the heavy lifting.

Recognize when itu2019s time to uplevel your marketing tools to include true funnel automation, and watch your income increase dramatically!

3. Coaching

It is possible to build your business solely on your own. You can pay attention to what others are doing and reverse engineer their systems. You can read books and blogs and maybe invest in a few carefully chosen training programs.

But there will come a time when your growth will flat line, and youu2019ll struggle to reach that next level. Thatu2019s when itu2019s time to invest in coaching. And yes, even coaches have (and need) coaches. A coach can help you see past your own blind spots, work through the blocks that are holding you back, and build a business you loveu2014on your own terms.

Donu2019t be afraid to invest in your business. Wise investments such as coaching, automation, and outsourcing will pay for themselves many times over.

About Curt Freeman

Curt specializes in web design, website management, and project management. With over 40 years of experience in offline and online marketing.

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