LinkedIn is often considered the best way to connect online with your professional network, meet others in your industry, and hire qualified candidates for open positions.
What many don’t know is that it can also be used to generate leads and gather market research and prospects as well.
If you are a business looking to generate more leads, you can use LinkedIn, along with other sales strategies to help you meet and exceed your sales goals.
Here’s how to use LinkedIn to increase sales:
Optimizing Your Company Page
Creating a company page on LinkedIn should be a part of your marketing strategy. LinkedIn’s company pages are public, and posts that are published to your page appear on followers’ timelines.
The content that you publish can include everything from highlighting new featured products or updates highlighting your branding messages, but to be effective, they have to add value to your customer’s lives.
Utilize LinkedIn Ads
LinkedIn ads are based on the pay-per-click model where the price you pay is based on the number of members who click on the ad. This can be an extremely cost-effective way to reach your target audience.
With LinkedIn ads, you can set a budget, so you won’t end up spending more than you expected for the sponsored content.
Use LinkedIn’s Advanced Search Function
Using the advanced search function in LinkedIn allows you to search for professional skills, affiliations and associations, companies and universities, and public users that individuals follow, including celebrities and influencers.
If you know that your target audience holds a professional degree and lives in the United States, you can use the advanced search function to narrow down your prospects to those individuals who fit in those criteria. These connections can be the perfect starting point for reaching out to potential customers.
Personalize Connection Requests
Members are much more likely to accept invitations to connect when you create a personalized message to connect, rather than using the generic one provided by LinkedIn.
This is an effective way to build your network of personal connections that can then be moved into your company’s sales funnel.
Finding new leads on LinkedIn is relatively easy as long as you understand what you are looking for and how to go about using the many tools and features of LinkedIn.
Going in with a clear picture of who your target audience will allow you to customize further your strategy for generating more leads and increasing sales.
Generating New Leads For Your Business Using LinkedIn
The backbone of every thriving B2B business is the high-quality leads they can obtain through their marketing campaigns.
While you can have all the paid traffic that you want, if you are unable to attract the right kinds of prospects that are willing and ready to buy what you’re selling, you’re going to have a difficult time generating the cash flow your business needs to survive.
Social media continues to be a proven way to generate more high-quality leads and create a steady stream of prospects clicking through to your website. So, how can you take advantage of this?
Here are some easy ways you can generate more leads for your business:
Nail The Basics
You won’t be able to tap into LinkedIn’s robust platform capabilities if you don’t have the fundamentals in place. Make sure that your profile is optimized with keywords and terms that your customers would use to describe you.
It is also important to remember that the key to a successful LinkedIn profile is making sure there is plenty of “What’s In It for Me?” built into your profile.
Hyper-Target Your Content
Creating or sharing hyper-targeted content can help you reach specific niche audiences on LinkedIn. These are the kinds of individuals that would otherwise be hard or impossible to reach.
To generate tangible results, fast on LinkedIn, be sure to publish updates about your company daily, create weekly posts, and repost your content to LinkedIn groups.
Publish Long-Form Content on Pulse
The Pulse publishing platform on LinkedIn offers businesses a valuable way to share your thoughts with other members while garnering greater exposure for your profile and company website.
When you publish on Pulse, it ties directly to your profile. Having insights about your industry at the top of your profile can benefit you by expanding the conversation while also demonstrating to prospects that you are a credible authority in your niche.
Mine Company Pages
One of the best ways to begin generating leads on LinkedIn is to collect company names, headquarter locations, website addresses, company size, and more.
Gathering these elements can help you to understand better the organizations that you are trying to target and can help you to better tailor your connections with them.
Incorporating these four strategies into your overall LinkedIn marketing efforts can help you gain the highly qualified leads that your business needs to grow and increase sales.
Finding Potential Customers On LinkedIn
LinkedIn has become an extremely powerful tool for businesses to find potential customers and increase sales.
To get the best results from your marketing efforts, you need to build the foundation of your network and clearly define your targeted audience and decision-makers.
Here are some ways that your business can find potential customers on LinkedIn:
Use Advanced Search
You can use this feature in LinkedIn with the parameters that you’ve already established to define your target audience. You will need to take into account the different synonyms that are used for the same job function.
Once you’ve completed an advanced search look at the profiles of the results and see if you have any contacts in common. If you do, you can ask your contacts to introduce you to the potential customer.
Browse Your Connections
Start looking at your current customers to see if they have any connections that might fit into your target audience parameters.
The reason you want to try to connect with your existing customer’s connections is that the chances are higher that they will be more interested in what you have to say.
This is also an excellent way for you to find new synonyms with which you can create another advanced search with.
Join LinkedIn Groups
Check out the different groups on LinkedIn and join those that are closely related to the industry that you are working in and those that have members who hold the same interests as you. See which groups your current customers and prospects belong to.
When you join a group, you need to be sure to engage with the other members and join in on the discussions. This will help to establish you as an expert and thought leader in your industry.
The alerts in LinkedIn are associated with the searches you’ve saved. When you create alerts based on your searches, you are automatically notified via email when a potential customer updates their profile.
This can include when they change jobs, change positions within their current company, and generally whenever they make a change to their profile.
LinkedIn has become an extremely powerful tool for many businesses. With the right tools and understanding of how to utilize the many features of LinkedIn, you can quickly grow your network and generate more leads for your business.
Generating More Leads Using LinkedIn
If you’ve been struggling to generate new leads for your business, you may be one of the many entrepreneurs that are overlooking a potent tool.
While there are a ton of methods for generating more leads, LinkedIn is a limitless lead generating tool.
Here are some simple steps that you can take to generate more leads with LinkedIn:
Optimize Your Profile
Your LinkedIn profile needs to be optimized if you are planning on using the platform to connect with people that you don’t know. When you create a professional profile with a high-quality picture that showcases your business and includes an engaging biography, prospects are going to want to know more.
Create Your Own Group
A powerful way to generate more leads is by creating your own group on LinkedIn. Not only will this help to generate more leads, but it will also establish you as a thought leader within your niche.
While starting a LinkedIn group is easy, growing and maintaining your group will take a bit more work. Before you can start adding contacts to your group, you need to be sure to have some content already created.
Create a List of Potential Customers
Once you’ve created your group and you have some content created, you’ll want to start building a list of potential leads. Use the filters on LinkedIn’s built-in search to find the best leads for your business.
Focus your attention on people in your industry who are roughly at the same level as you.
After you have your list of potential customers, you’ll need to start reaching out and start connecting with them. Before you send out the messages requesting to connect, make sure your profile is optimized for the industry that you’re reaching out to.
This process is the most time-consuming aspect of the entire process but will be the most rewarding. You don’t have to send an elaborate message; a simple message will do just fine.
Engage with Your Members
The final step for generating more leads with LinkedIn is to start engaging with your audience and then close the sale. You need to pace this step and spend several months building up a rapport with the members of your group.
Work to become known as an influencer and industry leader by regularly publishing content.
Generating more leads to increase sales is a time-consuming process. It can take months before you start to see results. By using the above strategy, you will generate more conversions than you ever thought possible.