Generating More Leads Using LinkedIn Company Pages

 

LinkedIn Pages, previously called Company Pages, are one of the last hidden marketing gems for businesses that are looking to expand online.

With the new LinkedIn pages, you can grow your business and generate new opportunities and leads.

Here are some of the best way to use LinkedIn Pages to generate more leads and increase sales:

 

Add a Call to Action

 

Now that you can publish posts on LinkedIn Pages; you need to be sure to include a call-to-action on every piece of content that you publish on the networking platform.

This doesn’t mean you need to add a sales pitch, but rather provide a request for what you want your audience members to do next. This could be asking them to post comments or questions or ask them to share the post with their connections.

 

Nurture Relationships with Your Personal Brand

 

We, as consumers, tend to buy from people and companies that we like and trust, which is why it is crucial for your business not only to consider how you can leverage LinkedIn Pages but also build a strategy for your personal brand that will enhance your business efforts.

 

Embrace Native Video

 

LinkedIn video is currently trending, but it can be intimidating for businesses that have never utilized video before. The good news is that unless you are selling video production services, the videos you create for your company page don’t have to be perfectly stylized productions.

When you use candid, creative, and fun videos to promote your business, your followers feel like you are speaking directly to them. So, don’t be afraid to use your smartphones and imagination to engage with your target audience.

 

Share Your Customer Stories

 

One of the most common kinds of content that are posted on LinkedIn Pages is customer testimonials. While this is a great way to prove that your company is competent, it’s also important to look beyond the text testimonial.

One way you can accomplish this is by sharing a before and after, highlighting the improvements your business has made in the lives of your customers.

 

Use Showcase Pages

 

You can serve different segments of your target audience by creating showcase pages. Showcase pages are niche pages of a larger corporate brand. You can create different pages to showcase various products, or you can create pages that cater to different buyer personas.

By adding the right elements to your LinkedIn Pages, you will find yourself on the right path for building your brand presence on LinkedIn, which can lead to generating more leads for your business.

 

Building Your Brand To Increase Sales

 

LinkedIn is probably the most underrated social networking platform when it comes to marketing a business. However, several thousand businesses report that, in at least one case, LinkedIn is more important than any other social media network.

In fact, a recent survey indicated that the most important networking site for business marketers is LinkedIn.

Here are some ways you can utilize LinkedIn to help you build your brand and increase sales for your business:

 

Turn Profile Views into New Leads

 

Most people on LinkedIn are familiar with the “Someone has viewed your profile” emails that get sent to your inbox. However, a majority of people don’t pay attention to the notification.

However, by not investigating the notification further, you could be missing out on opportunities to generate more leads.

If you think about it, the people who have viewed your profile are there because they want to find out more about you. So, why not reach out to them to figure out why. It could be that they are interested in what you are selling.

 

Take Advantage of Plugins

 

When you take advantage of the integrated complimentary add-ons offered by LinkedIn, the platform can become a powerful lead generation tool for your business.

With a number of these add-ons, you gain the ability to send personalized messages to people who have viewed your profile and even tag them as a way to sort your new connections into a list of prospects.

 

Ask Employees To Post Your Company’s Content

 

Your employees are the most powerful brand advocates that can share your company’s content and case studies. Data shows that half of all employees already post about their employers on social media, so why not take advantage of this and ask them to share updates about your company.

 

Make Your Company Discoverable

 

Search engine optimization isn’t just something you can do to rank higher on Google. It can also be used on LinkedIn to make your company profile more discoverable and to tout your experience.

This provides you with the potential to boost the number of opportunities you have to sell your products.

 

Sponsor Your Most Valuable Content

 

Utilizing LinkedIn’s sponsored updates feature allows you to infiltrate the feeds of members who are most likely to find value in your content.

HubSpot, a popular developer, and marketer of inbound marketing software products leveraged the power of LinkedIn’s Sponsored Updates to generate 400 percent more leads for their company.

These are just a handful of the many great ways to utilize LinkedIn to generate more leads and increase sales for your business.

 

Utilize LinkedIn To Generate Leads For Your Business

 

LinkedIn has become one of the most powerful places for businesses to generate new leads. While most people use LinkedIn as a way to stay in touch with former friends and colleagues, there is so much more that can be done with the professional networking platform.

Utilizing your existing LinkedIn network is the fastest way for your business to find new leads.

Here are some of the best ways to use LinkedIn to generate more leads:

 

Ask Your Current Contacts for Introductions

 

Most entrepreneurs have no problem asking their friends in real life for contacts or introductions for their business but forget about asking their online connections for the same introductions.

To take advantage of the potential leads that you can gain from your current contacts, send them a message explaining your business and ask if they know of anyone that would be interested in what you are selling.

 

Search People and Gain Introductions

 

Conduct an advanced search to find people on the site that you would like to be introduced to, and then figure out if there is anyone in your current network that can make an introduction.

For this strategy to work, you have to have a clear idea of who your target audience is and the right keywords to search for the right people.

 

Publish Content

 

LinkedIn allows you to publish and republish content in what they call “Long-Form-Posts.” While this strategy might not provide you with the largest audience, it does have the power to give you a very targeted audience of prospects and influencers in your industry.

Not only will your post be shared with your contacts and followers but interested people will also be able to find your content via a search on LinkedIn or other search engines.

 

Engage With Visitors To Your Profile

 

As you become more active with your LinkedIn company page, you will find more and more people are visiting your profile. You should be checking your profile on a regular basis to see who has viewed it and reach out to them and try to connect.

At the very least you need to be communicating with those people who are relevant to your industry and who fall in line with your target audience.

These are just some of the ways your business can start to generate more leads through LinkedIn. In most cases, there is a lot more you can do if you can develop a solid LinkedIn marketing strategy.

Just remember to always look at each thing you do each day with gratefulness. If you are letting your emotions control you negatively, you will not achieve inner peace.

As you can see just by looking at things in a different way, instead of being stressed, you will now feel grateful. Feeling grateful will bring you one step closer to achieving inner peace.

 

Tips For Generating More Leads With Linkedin

 

For many business owners and entrepreneurs, LinkedIn is nothing more than an obligatory profile that needs to be completed to maintain a consistent reputation on the Internet.

However, LinkedIn can be so much more and is designed to help businesses enhance their networking efforts and generate more leads.

Here are the top tips for helping your business use LinkedIn to generate more leads and increase sales:

 

Prepare For Action

 

Trying to find a new lead before being fully prepared can ultimately hurt your efforts. To get the most out of LinkedIn, you have to start by optimizing and branding your company profile. The most important thing that you have to consider is your profile picture.

This needs to be something that conveys your professionalism and what your company stands for. Then you need to make sure that your company profile, including your biography and contact information, is complete.

 

Look For Potential Leads

 

This is where LinkedIn can really help your business generate leads. Use the convenient search boxes at the top of the website to scour the over 500 million members for relevant contacts.

The advanced search feature available with premium memberships will allow you to search based on job title, company, seniority level, and more to create a highly targeted list of prospects.

 

Send Customized Connection Requests

 

Once you’ve identified the most promising prospects on your list, you’ll need to start sending out personalized requests to connect. Start by reaching out to common contacts and ask them to introduce you.

When creating your message, be sure to include how you know the person, what you have in common, or even what you find interesting about the person. The point is, you want to avoid using the boring and generic invitations that LinkedIn provides.

 

Establish a Method for Following Up

 

After your connection invitation has been accepted, one of two things will happen. Either the new connection will reach out to you and express an interest in learning more about your company, or they will wait for you to reach out.

You’ll have to decide on how to move forward. Will you reach out right away, or will you wait for a few days or weeks before following up? The important thing is that you do follow up with the connection that you develop.

You can never have too many ways of generating new leads. By including LinkedIn in your strategy, you can diversify your customer base and build healthy customer relationships for years to come.

 

Tips For Creating Company Pages On LinkedIn

 

Your company page on LinkedIn is one of the most critical aspects of your presence on the professional networking platform.

To maximize the benefits of using LinkedIn to grow your business, it is essential to have an eye-catching company page that clearly represents your business in a meaningful way.

Here are the top tips for creating a LinkedIn company page that will grab the attention of your audience:

 

Choose an Eye-Catching Banner

 

The first thing that most customers will see on your profile is the banner on your company page. That is why it is crucial that the banner you add to your company page is recognizable and effectively branded.

Consumers and potential customers will associate a professional-looking banner with a high-quality company page that provides useful information, products, and services.

 

Analyze Your Wording

 

Two of the most significant mistakes that are made to an otherwise healthy company page is the overuse of industry catchphrases and the overuse of standard search terms.

To help your page stand out from the competition try to minimize your wordiness as much as possible. For the best results, you need to keep the wording on your page short and concise.

 

Include a Video

 

In today’s fast-paced world, customers and potential clients might not have the time to spend reading through your profile. Adding a quick 30-second video that summarizes your company and the products or services you offer, could help tremendously in creating an attractive and attention-grabbing company profile.

 

Keep Your Company Information Up-to-Date

 

Many people forget to ensure that their company information is up to date. While this should be obvious, you need to make sure that your company’s contact information is correct, that your company profile and industry match, and that your background information is up to date.

 

Update Your Page

 

If you want to attract the attention of prospects and increase your leads, then you have to remain active on LinkedIn. This means you have to provide updates about your company daily and deliver high-quality, value-added content on a regular basis.

You should also try to add links to outside resources and take advantage of the blog-style news feed to communicate more efficiently with your audience.

These are just a few of the tips that you can utilize to make sure that your company’s LinkedIn page attracts the attention of your target audience.

 

Generating Leads With LinkedIn Publishing

 

Ever since LinkedIn released its publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales.

When it comes to effectively marketing a business, every company should be taking advantage of publishing posts on LinkedIn.

Here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business:

 

Start By Using It

 

The search engine optimization value that you gain with publishing on LinkedIn should be enough reason to get on and utilize this feature. The domain authority of LinkedIn and the content published to the platform is very high.

This isn’t to say you should abandon your company’s blog, but you should include LinkedIn publishing with your content marketing efforts.

Even better than the SEO value that you gain, every time you publish a post on the site, your first-degree connections are notified, which makes this a great way to achieve a farther reach with your audience.

 

Include a Call to Action at the End of Every Post

 

Unless you are publishing a post just for the sake of writing, you need to think about your primary objective carefully is for every piece of content that you write.

If your goal is to generate more leads, then you always want to end your posts with a call to action that gets your readers to contact you for more information. Your call to action doesn’t have to be complicated, but it does need to always end with some sort of next step that you want your readers to take.

 

Promote Other Content

 

Find a way to reference your newsletter or other content, like webinars, video series, white papers, or any other kind of material that requires prospects to opt-in. While it may not generate a highly qualified, targeted lead, you will be able to enroll more prospects to your email list and bring them further into your sales funnel.

Once you’ve acquired their email address, you can continue to reach out to them and provide them with the reasons why they should buy from you.

These are just a few of the ways that publishing content on LinkedIn can generate more leads for your business. Depending on what you are posting on LinkedIn, the exact strategy may look different for you.

The point is, LinkedIn has become a powerful publishing platform that can help businesses generate more leads and increase sales. 

LinkedIn is often considered the best way to connect online with your professional network, meet others in your industry, and hire qualified candidates for open positions.

What many don’t know is that it can also be used to generate leads and gather market research and prospects as well.

If you are a business looking to generate more leads, you can use LinkedIn, along with other sales strategies to help you meet and exceed your sales goals.

Here’s how to use LinkedIn to increase sales:

 

Optimizing Your Company Page

 

Creating a company page on LinkedIn should be a part of your marketing strategy. LinkedIn’s company pages are public, and posts that are published to your page appear on followers’ timelines.

The content that you publish can include everything from highlighting new featured products or updates highlighting your branding messages, but to be effective, they have to add value to your customer’s lives.

Utilize LinkedIn Ads

 

LinkedIn ads are based on the pay-per-click model where the price you pay is based on the number of members who click on the ad. This can be an extremely cost-effective way to reach your target audience.

With LinkedIn ads, you can set a budget, so you won’t end up spending more than you expected for the sponsored content.

Use LinkedIn’s Advanced Search Function

 

Using the advanced search function in LinkedIn allows you to search for professional skills, affiliations and associations, companies and universities, and public users that individuals follow, including celebrities and influencers.

If you know that your target audience holds a professional degree and lives in the United States, you can use the advanced search function to narrow down your prospects to those individuals who fit in those criteria. These connections can be the perfect starting point for reaching out to potential customers.

Personalize Connection Requests

 

Members are much more likely to accept invitations to connect when you create a personalized message to connect, rather than using the generic one provided by LinkedIn.

This is an effective way to build your network of personal connections that can then be moved into your company’s sales funnel.

Finding new leads on LinkedIn is relatively easy as long as you understand what you are looking for and how to go about using the many tools and features of LinkedIn.

Going in with a clear picture of who your target audience will allow you to customize further your strategy for generating more leads and increasing sales.

Generating New Leads For Your Business Using LinkedIn

 

The backbone of every thriving B2B business is the high-quality leads they can obtain through their marketing campaigns.

While you can have all the paid traffic that you want, if you are unable to attract the right kinds of prospects that are willing and ready to buy what you’re selling, you’re going to have a difficult time generating the cash flow your business needs to survive.

Social media continues to be a proven way to generate more high-quality leads and create a steady stream of prospects clicking through to your website. So, how can you take advantage of this?

Here are some easy ways you can generate more leads for your business:

Nail The Basics

 

You won’t be able to tap into LinkedIn’s robust platform capabilities if you don’t have the fundamentals in place. Make sure that your profile is optimized with keywords and terms that your customers would use to describe you.

It is also important to remember that the key to a successful LinkedIn profile is making sure there is plenty of “What’s In It for Me?” built into your profile.

Hyper-Target Your Content

 

Creating or sharing hyper-targeted content can help you reach specific niche audiences on LinkedIn. These are the kinds of individuals that would otherwise be hard or impossible to reach.

To generate tangible results, fast on LinkedIn, be sure to publish updates about your company daily, create weekly posts, and repost your content to LinkedIn groups.

Publish Long-Form Content on Pulse

 

The Pulse publishing platform on LinkedIn offers businesses a valuable way to share your thoughts with other members while garnering greater exposure for your profile and company website.

When you publish on Pulse, it ties directly to your profile. Having insights about your industry at the top of your profile can benefit you by expanding the conversation while also demonstrating to prospects that you are a credible authority in your niche.

Mine Company Pages

 

One of the best ways to begin generating leads on LinkedIn is to collect company names, headquarter locations, website addresses, company size, and more.

Gathering these elements can help you to understand better the organizations that you are trying to target and can help you to better tailor your connections with them.

Incorporating these four strategies into your overall LinkedIn marketing efforts can help you gain the highly qualified leads that your business needs to grow and increase sales.

Finding Potential Customers On LinkedIn

LinkedIn has become an extremely powerful tool for businesses to find potential customers and increase sales.

To get the best results from your marketing efforts, you need to build the foundation of your network and clearly define your targeted audience and decision-makers.

Here are some ways that your business can find potential customers on LinkedIn:

Use Advanced Search

You can use this feature in LinkedIn with the parameters that you’ve already established to define your target audience. You will need to take into account the different synonyms that are used for the same job function.

Once you’ve completed an advanced search look at the profiles of the results and see if you have any contacts in common. If you do, you can ask your contacts to introduce you to the potential customer.

Browse Your Connections

Start looking at your current customers to see if they have any connections that might fit into your target audience parameters.

The reason you want to try to connect with your existing customer’s connections is that the chances are higher that they will be more interested in what you have to say.

This is also an excellent way for you to find new synonyms with which you can create another advanced search with.

Join LinkedIn Groups

Check out the different groups on LinkedIn and join those that are closely related to the industry that you are working in and those that have members who hold the same interests as you. See which groups your current customers and prospects belong to.

When you join a group, you need to be sure to engage with the other members and join in on the discussions. This will help to establish you as an expert and thought leader in your industry.

Create Alerts

The alerts in LinkedIn are associated with the searches you’ve saved. When you create alerts based on your searches, you are automatically notified via email when a potential customer updates their profile.

This can include when they change jobs, change positions within their current company, and generally whenever they make a change to their profile.

LinkedIn has become an extremely powerful tool for many businesses. With the right tools and understanding of how to utilize the many features of LinkedIn, you can quickly grow your network and generate more leads for your business.

Generating More Leads Using LinkedIn

If you’ve been struggling to generate new leads for your business, you may be one of the many entrepreneurs that are overlooking a potent tool.

While there are a ton of methods for generating more leads, LinkedIn is a limitless lead generating tool.

Here are some simple steps that you can take to generate more leads with LinkedIn:

Optimize Your Profile

Your LinkedIn profile needs to be optimized if you are planning on using the platform to connect with people that you don’t know. When you create a professional profile with a high-quality picture that showcases your business and includes an engaging biography, prospects are going to want to know more.

Create Your Own Group

A powerful way to generate more leads is by creating your own group on LinkedIn. Not only will this help to generate more leads, but it will also establish you as a thought leader within your niche.

While starting a LinkedIn group is easy, growing and maintaining your group will take a bit more work. Before you can start adding contacts to your group, you need to be sure to have some content already created.

Create a List of Potential Customers

Once you’ve created your group and you have some content created, you’ll want to start building a list of potential leads. Use the filters on LinkedIn’s built-in search to find the best leads for your business.

Focus your attention on people in your industry who are roughly at the same level as you.

Start Connecting

After you have your list of potential customers, you’ll need to start reaching out and start connecting with them. Before you send out the messages requesting to connect, make sure your profile is optimized for the industry that you’re reaching out to.

This process is the most time-consuming aspect of the entire process but will be the most rewarding. You don’t have to send an elaborate message; a simple message will do just fine.

Engage with Your Members

The final step for generating more leads with LinkedIn is to start engaging with your audience and then close the sale. You need to pace this step and spend several months building up a rapport with the members of your group.

Work to become known as an influencer and industry leader by regularly publishing content.

Generating more leads to increase sales is a time-consuming process. It can take months before you start to see results. By using the above strategy, you will generate more conversions than you ever thought possible.

Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult.

This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or redesigning a website to adequately market your products. If you do not have experience in web design, there are a number of software packages that make it simple for those with no design experience to create a functional website.

However, hiring a web designer is worthwhile because he can work to create a website that is attractive, functional and suitable for your products and series. He can also help you include more advanced features on your website.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements that typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website.

This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites that attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails that may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter.

The importance of these newsletters is that they can be used as marketing tools that are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails that are unsolicited and will be viewed as spam.

One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject.

This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites.

Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

In today’s world it is easy to underestimate the importance of internet marketing. Advertising and communications are everywhere, and people can forget how delicate a process marketing can be. To get the full benefit of internet marketing, you need to make sure that you understand how to use it in the right ways.

1 – Do Your Research

Researching your internet marketing strategy cannot be stressed enough. You need to know what it is and how you can use it to your advantage. Most importantly, you need to know how your competitors are using it to their advantage. Only then will you be able to grasp the importance of internet marketing and be able to use it to its fullest extent.

There are many places where you can learn about internet marketing. Lots of books are released on the subject every year and there are even periodicals devoted to it. Finally, you can look around online for information as long as you are careful about the websites you get your information from.

2 – Doing it Right

By investing time in research, you can learn various very effective ways of implementing marketing strategies online. Some people really don’t think there is a right or wrong way to market online, but this simply isn’t true. There are the basics, such as having good grammar and a captivating ad campaign, but it goes beyond that.

One thing you need to think about is that you can’t just stick the online equivalent of a brochure up and think that is marketing. Maybe that is part of it, but it isn’t going to cut it overall. The importance of internet marketing lies in the ability to really communicate with your potential customers in ways that cannot be done with off-line advertising.

You need to know what internet marketing is capable of before you get too far into it. Only then will you be able to do it right and get the very best results possible.

3 – Continue to Grow Your Marketing

As with other types of advertising, you need to constantly shift and change your online marketing. People easily become bored with seeing the same campaign over and over. They get inured to certain things over time. So you need to be ready to change up your marketing.

This is another aspect of the importance of internet marketing that many people overlook. Just like your business, if your marketing doesn’t change and keep up with the times, it will fail. To keep this from happening, keep your eye on popular shifts in advertising and communicating. Also make sure that you watch your client feedback carefully when you make changes in your marketing. If you don’t you could miss crucial fluctuations in your sales or visitors.

By understanding the importance of internet marketing, you will put yourself in a better position for success. Read up on internet marketing and the trends that it goes though so you can anticipate changes. Also make sure you are using the internet to its fullest advantage. By doing this, you will make it more likely that your business will end up on top.

Social media is a powerful technology but it’s also misunderstood. In its simplest form, social media is a way to connect with old friends from childhood or college and a way to share snippets of your daily life. In its more complex form, social media is a unique way to market your business and products to the entire world in a short amount of time. While you can take months or years to study the intricacies of social media and craft business strategies, there are three common myths about social media that business owners can dispel today.

Myth #1: You must use every single social media platform.

Expanding your reach is certainly a goal for business owners and coaches as that yields more sales and personal clients, which equals increased income. However, the real question to ask before signing up for every platform is: where is my ideal client? Using Facebook just because it has over 1 billion users doesn’t mean those 1 billion users will find you and start purchasing. Identify your ideal client and find out where they hang out. Those are the platforms you should use.

Myth #2: Aim for every post to go viral.

It’s always fun to see a post go viral as they are usually entertaining or thought provoking but of the viral campaigns you’ve noticed recently, could you say what company sponsored them? I can’t either. Aim to provide value in your posts mixed in with some of your personality as opposed to aiming for shock or entertainment value. Your ideal client wants to learn from you so your valuable lesson will be heard and remembered long after the latest viral video fades away.

Myth #3: Having a large number of followers equals increased profits.

It sure is an ego boost to see a large number of social media followers but are these followers interacting with you? Are they liking or sharing your posts? Are they leaving comments? If not, then chances are they are not your ideal client and chances are they will never purchase one of your packages. Evaluate your own posts; it’s quite possible they’re boring and that’s the reason for no response. Be more creative with your posts and watch for audience interaction. This directs back to the need for niching down to your ideal customer. You’re not appealing to everyone; you’re appealing to a small fraction of the world’s population. Pay attention to finding that demographic and the number of engaged audience members will follow, as will the profits.

Do you want to save time during your work day? Do you wish you had an extra 18 hours to accomplish everything on your to do list? Most people would answer, “Heck yeah!” to those questions because a coach’s to do list is never really finished, especially if you don’t have any support staff. Automating certain tasks, like social media, is one way to gain some time back in your day but that task still requires you to interact with your followers.

Social media schedulers, such as HootSuite and Buffer, are convenient and budget-friendly. Simply log in, schedule which posts should publish on which platform, and hit the save button. Voila. Done.

Some platforms, like Meet Edgar, are more powerful because they continue to share your evergreen social media posts into the future, thus saving you even more time from creating and scheduling. This all sounds wonderful and who doesn’t want to have more free time but do these platforms eliminate the ‘social’ from social media?

The answer to that is: only if you allow it. Using schedulers is a wonderful thing and is a task that a savvy virtual assistant can take over. But you still need to be aware of what’s happening in your social media world. If followers are asking for your opinion, you need to be there in a timely fashion giving your opinion. If customers are asking specific questions about a product or course, you need to be on the ball answering those questions; otherwise you’ll be getting refund requests because your customers feel neglected.

Also, be active in your social media world in terms of connecting with others online. Yes, it’s wonderful when people in your tribe find you but you should put in equal effort to connect with your ideal customer. Passive marketing (or hope marketing, as I’ve heard it called) puts too much power into the hands of your ideal audience. Don’t wait and hope that they find you; make them want to CHOOSE you. Show them how you can help solve their problems. To do this successfully, you need to have a personal presence online instead of allowing a social media manager or third-party scheduler to be in charge.

Is Your Social Media Plan Working For You?

Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever.

What’s the difference between the Darling and the Wannabe? Most importantly, the differences are in their social media planning and their ability to develop relationships. Even if we’re talking about selling the exact same product, how the Wannabe approaches the opportunity is often quite different than how the Darling approaches it.

Let’s break it down more:

The Social Media Darling cares about other people. She interacts with people every single day on social media by answering questions and replying to comments both on her own posts but also on other posts in her feed. She shares snippets of her life instead of bombarding her followers with product pitches. The Darling also knows, through trial and error, which platforms give her the most engaged audiences and this is where she spends her time.

The Wannabe also cares about people but she’s posting product photos on every single social media platform available, desperate to make a sale. She figures that people don’t buy the first time they hear about her product so she continues to post about the product. She doesn’t notice when people leave comments or doesn’t know how to respond back. She comments on only a select few posts and is spread too thin across all the different platforms.

How to Revise Your Social Media Plan

The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically. If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on LinkedIn but have an inbox filled with unanswered invitations to network, should you continue to use this platform?

First, determine where your target market hangs out and learn how to use that platform. If you’re aiming to attract professional clients, then LinkedIn might be your ticket. If you’re looking for other solopreneurs or small business owners, check out Facebook. Want to market yourself locally? Alignable is a new platform to try. Can’t fit your thoughts into 144 characters? Then drop Twitter instead of stressing about it.

Second, remember to be social. You’re much more than your business so show that to your followers. Yes, share about your business because that’s your passion and a part of your life but share about your other passions. Trips and travels; favorite hobbies; favorite sports teams; favorite movies or television shows. Let people get to know the whole you, not just the business you.

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers.

Here’s an example: You go out to dinner at your favorite restaurant and you fall in love with your entrée. A few weeks later you take a friend to the same restaurant, order the same meal, but it tastes different and you send it back to the kitchen. Their lack of consistency in how your meal was prepared will now leave doubt in your head about that particular dish and possibly about the whole restaurant in general.

Doubt in a customer’s mind generally means you have to rebuild that trust again to show that they should continue doing business with you. It’s not impossible to earn their trust again but you’re basically starting from square one. Just like when your weight loss efforts are halted during the holiday season and you have to lose those same 5 pounds multiple times. Working your business consistently and focusing on superb content and excellent customer service will help to keep your clients happy and trusting in you.

Have you ever had this occur: You opt-in to an email list that has great potential. You receive a few weekly emails and then nothing. Crickets. Then a month or two later you receive an email from that person again, making an offer to purchase their product. How does that lack of consistency make you feel? I’m guessing your first reaction would be, “Who the heck is this person?” Lack of consistency will cause you to forget who they are and why you signed up for their list in the first place. Lack of name recognition generally leads to, “I don’t know who you are so why would I give you my money?” Again, this business owner just made themselves a much harder task to win you over again.

Consistency with Your Brand Image

Have you noticed how many gurus there are, each proclaiming to have the answers to earning 6- or 7-figure incomes? If you tried implementing all of their different strategies, you’d be exhausted from keeping up with it all and your audience would be very confused about your overall message.

When it comes to branding, consistency and repetition will help develop name recognition. If you always wear clothes that match your website colors, people will make the connection. If your trademark is a purple stripe in your hair, don’t go changing it to fire engine red; your followers won’t recognize you! Be consistent with your brand image, colors, and message, both online and offline so you’re always recognized.

There are many different ways to advertise your business on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your business. You can use your website in a number of ways.

Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful.

One great advantage to using a website to market your business on the Internet is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the Internet when researching products and services. Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not advertise online.

Another advantage to marketing your business on a website is you can use the website to not only market but also sell your products directly. Again this can give you an edge over the direct competition. Consumers who use the Internet to research products and services are often very anxious to make their purchases and they would be more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over a retailer or service provider who only allows for purchase in a store or via phone.

Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience. The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors around the world instead of being limited to their general location. Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.

Another advantage to using a website to market your business is the Internet is available 24 hours a day around the world. This essentially offers you a storefront which is open 24 hours a day. While your competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day.

This is especially important for reaching potential customers in other time zones and for reach customers in your own area who are simply too busy to shop for products or services like the ones you offer during regular business hours. Many potential customers work long hours and appreciate the ability to research and shop online after hours.

One final advantage to using a website to market your business is you can actually generate a profit from your website in other ways than through sales to customers. You can also use your website to generate income by selling advertising space to other business owners who are marketing their own products and services on the Internet. However, care should be taken when advertising on your website. First of all you should not sell advertising space to direct competitors.

This is important because this may cause you to lose potential business if potential customers opt to purchase product or services from competitors who advertise on your website. An ideal advertiser is one who offers products and services which do not directly compete with your own products or services but would be of interest to your potential customers. You should also take care not to place too many advertisements on your website. This is important because too many advertisements may detract from your business and may cause you to lose potential customers.

Determining whether or not your Internet marketing campaign is working for you is a very important part of the advertising process. This is so important because while there is a great deal of Internet marketing which can be done without a great deal of expense, other types of Internet marketing do have financial costs associated with them. Also, in both cases there is a time and energy burden to orchestrating the Internet marketing.

For all of these reasons it is important for business owners to continuously evaluate their marketing techniques and strategies to determine what is working and what is not. This will help the business owner to focus his efforts on marketing strategies which are providing positive results as opposed to those which are either not providing results or are only providing lackluster results. This article will examine a few different marketing strategies as well as how business owners can evaluate the effectiveness of these strategies.

Affiliate marketing is certainly one of the most cost effective Internet marketing strategies available. This marketing strategy involves having other website owners known as affiliates post an advertisement on their websites to direct Internet traffic to your website. This marketing strategy is cost effective because in most cases the affiliate is only paid when he produces a desired result such as enticing an Internet user to click through the advertisement or to purchase a product or service once they click through the ad.

While the business owner is only paying for the advertisement when it produces a desired effect, it is still worthwhile to evaluate the effectiveness of these ads to determine whether or not they are working well.

Fortunately affiliate marketing ads have a natural feedback mechanism which makes it easy to evaluate how well the ad is working. This feedback is provided in the form of code embedded in the advertisement which specifies which affiliate generated the website visitors. This information is provided for the purposes of issuing payment to the affiliate but it can also provide the business owner with useful information on which affiliate ads are the most effective.

This information is especially useful when the affiliates are posting different ads. The business owner may conclude the ads posted by the more successful affiliates are more appealing to potential customers and may opt to use this style of ad for all of their affiliates.

Business owners who use Internet marketing strategies such as posting on message boards to promote their business might want to consider asking customers to complete a short survey when making a purchase. This survey can include useful demographic information which is always helpful for marketing as well as information regarding where the customer learned of the products or services you offer. Including the message board web address as one of the responses will give you a good indication of whether or not the message boards are helping to drive customers to your website. You may also have some unofficial feedback in terms of the response to your postings on the message board. If the general consensus is in support of your posts, you may infer you are generating some interest in your business or website through this tactic.

Finally, an Internet marketing strategy can be evaluated by studying website traffic results as well as sales receipts. Anytime you implement a new Internet marketing strategy or technique it is worthwhile to study your website traffic reports and sales receipts carefully to determine whether or not there is a spike in either traffic or sales immediately after the marketing effort. For example, if you send out an e-newsletter to those who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication the e-newsletter was well received and effective. However, if there is not a marked increase in traffic or sales subsequent to the e-newsletter it indicates the marketing effort was not effective.