There are many different ways to advertise your business on the Internet. Placing banner ads, orchestrating an email marketing campaign and tactfully mentioning your business on industry related forums and message boards are just a few of the popular options for Internet marketing. Another Internet marketing strategy involves creating and advertising a website to promote your business. You can use your website in a number of ways.

Some of these ways include providing more information about your business and the products or services you offer, letting potential customers know how to reach you and even selling your products and services via the website. This article will highlight the advantages of using a website to market your business and will outline some of the ways the website can be useful.

One great advantage to using a website to market your business on the Internet is that you can place descriptions and photos of the products or services your business offers. This is important because many consumers use the Internet when researching products and services. Having an online presence gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not advertise online.

Another advantage to marketing your business on a website is you can use the website to not only market but also sell your products directly. Again this can give you an edge over the direct competition. Consumers who use the Internet to research products and services are often very anxious to make their purchases and they would be more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over a retailer or service provider who only allows for purchase in a store or via phone.

Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience. The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors around the world instead of being limited to their general location. Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.

Another advantage to using a website to market your business is the Internet is available 24 hours a day around the world. This essentially offers you a storefront which is open 24 hours a day. While your competitors may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day.

This is especially important for reaching potential customers in other time zones and for reach customers in your own area who are simply too busy to shop for products or services like the ones you offer during regular business hours. Many potential customers work long hours and appreciate the ability to research and shop online after hours.

One final advantage to using a website to market your business is you can actually generate a profit from your website in other ways than through sales to customers. You can also use your website to generate income by selling advertising space to other business owners who are marketing their own products and services on the Internet. However, care should be taken when advertising on your website. First of all you should not sell advertising space to direct competitors.

This is important because this may cause you to lose potential business if potential customers opt to purchase product or services from competitors who advertise on your website. An ideal advertiser is one who offers products and services which do not directly compete with your own products or services but would be of interest to your potential customers. You should also take care not to place too many advertisements on your website. This is important because too many advertisements may detract from your business and may cause you to lose potential customers.

Determining whether or not your Internet marketing campaign is working for you is a very important part of the advertising process. This is so important because while there is a great deal of Internet marketing which can be done without a great deal of expense, other types of Internet marketing do have financial costs associated with them. Also, in both cases there is a time and energy burden to orchestrating the Internet marketing.

For all of these reasons it is important for business owners to continuously evaluate their marketing techniques and strategies to determine what is working and what is not. This will help the business owner to focus his efforts on marketing strategies which are providing positive results as opposed to those which are either not providing results or are only providing lackluster results. This article will examine a few different marketing strategies as well as how business owners can evaluate the effectiveness of these strategies.

Affiliate marketing is certainly one of the most cost effective Internet marketing strategies available. This marketing strategy involves having other website owners known as affiliates post an advertisement on their websites to direct Internet traffic to your website. This marketing strategy is cost effective because in most cases the affiliate is only paid when he produces a desired result such as enticing an Internet user to click through the advertisement or to purchase a product or service once they click through the ad.

While the business owner is only paying for the advertisement when it produces a desired effect, it is still worthwhile to evaluate the effectiveness of these ads to determine whether or not they are working well.

Fortunately affiliate marketing ads have a natural feedback mechanism which makes it easy to evaluate how well the ad is working. This feedback is provided in the form of code embedded in the advertisement which specifies which affiliate generated the website visitors. This information is provided for the purposes of issuing payment to the affiliate but it can also provide the business owner with useful information on which affiliate ads are the most effective.

This information is especially useful when the affiliates are posting different ads. The business owner may conclude the ads posted by the more successful affiliates are more appealing to potential customers and may opt to use this style of ad for all of their affiliates.

Business owners who use Internet marketing strategies such as posting on message boards to promote their business might want to consider asking customers to complete a short survey when making a purchase. This survey can include useful demographic information which is always helpful for marketing as well as information regarding where the customer learned of the products or services you offer. Including the message board web address as one of the responses will give you a good indication of whether or not the message boards are helping to drive customers to your website. You may also have some unofficial feedback in terms of the response to your postings on the message board. If the general consensus is in support of your posts, you may infer you are generating some interest in your business or website through this tactic.

Finally, an Internet marketing strategy can be evaluated by studying website traffic results as well as sales receipts. Anytime you implement a new Internet marketing strategy or technique it is worthwhile to study your website traffic reports and sales receipts carefully to determine whether or not there is a spike in either traffic or sales immediately after the marketing effort. For example, if you send out an e-newsletter to those who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication the e-newsletter was well received and effective. However, if there is not a marked increase in traffic or sales subsequent to the e-newsletter it indicates the marketing effort was not effective.

Are You Already Marketing On The Internet?

Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.

Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.

We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.

1) You’re trying to be a Spy Agency and don’t want to be found.

2) You have too many customers and

3) You’re making too much money.

All kidding aside… this article is about

The importance of having a website

Why have a website? I get this question a lot and I hope to clear this up here and if I don’t clear it up, please contact me and let me know why.

Having a well designed easy to navigate website could be the most important marketing tool you ever had.

1. Objective

A websites objective should be to do something with the traffic (visitors) it receives, this is called a “conversion” or means getting your visitors to do what you want them to do, whether it’s to sign up for a mailing list or newsletter, come to your establishment, register for an event or buy a product or service.

All these actions lead to more income for your business.

2. An Online Presence

Giving your company an online presence means more exposure for your products and services. No matter how long your business has been running, you need to make the best use of online marketing. Not to mention it directly gives you an invaluable advantage over your competitors.

3. Increased Visibility

By creating a highly engaging business website, you reduce the chances of losing business to your competitors.

4. Customer Experience

Marketing online provides you additional chances to improve your customer service and helps to build trust.

5. Better Customer Relations

People buy from people they know and trust. If your business is online, it will give them the opportunity to get to know you.

Return On Investment

A lot of business owners want to know what their ROI will be and how fast they’ll get that return. Good questions.

Having a website is an investment in your business, so naturally, you want a return on that investment. The key to a faster ROI begins with having a well planned out “Website Marketing Strategy”.

Think Of Your Website As a Marketing Hub

The goal isn’t to get people to visit your website one time. Your website should be a collaborative hub that gives your visitors a reason to stick around for a while and keep coming back. A place where your customers will come to get the latest news, what new products or services your offering and specials your running and see what’s on your calendar of events.

I hope you found this article helpful. If so, please share it with your friends. And think back on this if one day your kid says ” I want to build a website”, he just might become the next Jeff Bezos.

Oh, and check back soon for my next advice on “Why You Should Not Use Facebook For Marketing”.

As the evolution of video marketing continues to hasten, you can expect more captivating video content from brands and consumers alike in 2018. For that reason, including video in your content marketing is a must if you desire to connect and engage today’s audiences.

In fact, more internet users actually prefer to consume content via video. It’s important that you give the people what they want by leveraging this tool in your content strategy.

The good news is, there are a plethora of ideas and topics you can use to better engage your followers this year. Here are eight best video marketing ideas that will increase your following, engagement, and traffic and lead generation.

#1 Five-Day Challenge Series

A challenge-series offers several benefits to your content strategy including increasing awareness, engagement, and lead conversions. People enjoy these videos because it gives them something new to look forward to while helping them solve an immediate problem.

By building a separate list for this campaign, you keep followers connected to your brand, provide valuable content that nurtures your subscribers, and subsequently bolster your lead generation strategy.

#2 Teach a Live Class on Facebook

Using third-party platforms like Zoom, you can convert Facebook Live into a full-blown webinar presentation on social media. Webinars are excellent video tools that allow you to delve deep into topics, further positioning you as an expert in your industry.

For optimal results, promote your class in advance on Facebook using visuals. Have followers register to serve as a reminder to attend your webinar. Finally, mention 1-2 benefits people will gain to give them a reason to show up.

#3 Give the Top 5 Mistakes to Avoid in Your Industry

Another top video content marketing idea is to share the top blunders customers often make in your industry…and how they can avoid them. Consider the reasons why people come to your business either because of a problem or a costly error made. Create video content that emphasizes these mistakes, why they should steer clear, and specific steps on how they can turn it around.

#4 Share Your Wins…and Losses

People crave transparency and authenticity online. It wins over your audience, helping to build the know, like, and trust factor. A certain way of getting followers to trust your brand is by sharing your wins and losses. Tell your story by highlighting how your business failed forward to success. Be an inspiration.

You’ll be amazed at how your transparency can be a light to someone else’s journey, making your content marketing much more impactful.

#5 Show Your Process

How-to videos perform extremely well on social media. Your audience is always looking for better ways to achieve a task or goal. Publishing videos that show your process helps give immediate gratification to your followers while bringing more visibility to your brand.

#6 Recap an Event

Conferences and company events offer the perfect opportunity to bolster your content creation. During the event, every speaker, interview, and the occasion itself is content you can capture on video and optimize for your content marketing. Or you can simply give a recap of the event to share with your audience.

Be sure to tell why the event was worth attending, what you learned or gained that your viewers can use, and when the next event is to begin early promotion.

#7 Top 3 FAQs

Think about the questions you’re often presented with daily from your customers, followers, and prospects. These inquiries are ideal topic ideas for your video marketing. Consider publishing one video where you answer the top three questions asked or create multiple videos where you highlight just one. Keep it short and concise.

Again, these mini-videos are excellent for your social media marketing.

#8 Host a Live Q&A Using Social Media

Live videos are all the rave on social media. Instagram Stories and Facebook Live videos are capturing more attention than those that have already been recorded. They help you genuinely connect with your audience since viewers are able to engage in real-time.

Use this to your advantage. Give followers a chance to ask you questions live to receive an on-the-spot response.

Conclusion

As 85% of U.S. internet users watch videos online, it’s imperative that your brand publish more video content to engage your audience. So, implement these topics into your content marketing strategy. Give your audience more ways to connect with you via video. With consistency, you’ll experience an increase in your engagement, social following, and traffic and lead generation.

Sources:
wordstream.com/blog/ws/2017/03/08/video-marketing-statistics

Thinking of focusing more of your marketing efforts on local search but you’re not sure if it’s worthwhile?

Consumers have been using the internet to search for information for well over a decade. Search engines have revolutionized the way we handle everyday life. During this journey, location-based searching has shown steady growth as well.

Location-based searching is the practice of searching for a product, service, or business based on location.  Couple this with the fact that mobile usage has grown exponentially in recent years, you can only image how this has impacted the level of local searches performed by consumers.

Both local and mobile consumer buying habits have had significant impacts on the marketing world and are becoming more popular as time goes on. Here are some statistics you may not know and what they mean for your business:

1. Most local consumers use local information in ads

Google actually carried out a survey into local search behavior and the results showed over 60% of consumers wanted ads to be customized based upon their location. Around 61% prefer ads that are customized to their exact location, while 67% want them to be customized to include at least their zip code and city.

So what does this mean? It means your business needs to ensure that the ads you place are extremely targeted by making uses of location extensions.

2. Nearly 70% Of Consumers Use “Call” Or “Get Directions”

If you’re wondering just how important it is to list your phone number and address, this statistic clears it up. With this amount of smartphone users claiming to use the “call” and “get directions” feature on Google, your business is seriously missing out if your details aren’t included in your Google My Business profile. Double check to make sure your address and phone number are correct. Also, claim and optimize your listing for even better results.

3. Mobile Searches Lead to Action FAST

Another very interesting fact is that 70% of searches on mobile devices are followed up with an action within one hour. Even more importantly, a significant 50% of consumers who carry out a local business search on their smartphone or tablet, visit the company’s store within one day.

So not only are potential customers carrying out more local searches, they’re also following up on their search. You know what this means… If your company wants to connect with SERIOUS potential buyers, your local listing has to be up to par and ready to give these consumers the information they need. In other words, make it easy for them to buy from you.

As you can see from the information above, local search has become extremely popular in recent years. It’s driving in a lot more local consumers, not only to company websites, but into physical company doors.

So if you’re looking to draw in new customers, increase website traffic, and boost profits, local search is definitely your first order of business.