1) You’re trying to be a Spy Agency and don’t want to be found.
2) You have too many customers and
3) You’re making too much money.
All kidding aside… this article is about
The importance of having a website
Why have a website? I get this question a lot and I hope to clear this up here and if I don’t clear it up, please contact me and let me know why.
Having a well designed easy to navigate website could be the most important marketing tool you ever had.
A websites objective should be to do something with the traffic (visitors) it receives, this is called a “conversion” or means getting your visitors to do what you want them to do, whether it’s to sign up for a mailing list or newsletter, come to your establishment, register for an event or buy a product or service.
All these actions lead to more income for your business.
2. An Online Presence
Giving your company an online presence means more exposure for your products and services. No matter how long your business has been running, you need to make the best use of online marketing. Not to mention it directly gives you an invaluable advantage over your competitors.
3. Increased Visibility
By creating a highly engaging business website, you reduce the chances of losing business to your competitors.
4. Customer Experience
Marketing online provides you additional chances to improve your customer service and helps to build trust.
5. Better Customer Relations
People buy from people they know and trust. If your business is online, it will give them the opportunity to get to know you.
Return On Investment
A lot of business owners want to know what their ROI will be and how fast they’ll get that return. Good questions.
Having a website is an investment in your business, so naturally, you want a return on that investment. The key to a faster ROI begins with having a well planned out “Website Marketing Strategy”.
Think Of Your Website As a Marketing Hub
The goal isn’t to get people to visit your website one time. Your website should be a collaborative hub that gives your visitors a reason to stick around for a while and keep coming back. A place where your customers will come to get the latest news, what new products or services your offering and specials your running and see what’s on your calendar of events.
I hope you found this article helpful. If so, please share it with your friends. And think back on this if one day your kid says ” I want to build a website”, he just might become the next Jeff Bezos.
Oh, and check back soon for my next advice on “Why You Should Not Use Facebook For Marketing”.