Part Two: Scale Your Business Using The Power Of LinkedIn

Generating More Leads Using LinkedIn Company Pages


LinkedIn Pages, previously called Company Pages, are one of the last hidden marketing gems for businesses that are looking to expand online.

With the new LinkedIn pages, you can grow your business and generate new opportunities and leads.

Here are some of the best way to use LinkedIn Pages to generate more leads and increase sales:


Add a Call to Action


Now that you can publish posts on LinkedIn Pages; you need to be sure to include a call-to-action on every piece of content that you publish on the networking platform.

This doesn’t mean you need to add a sales pitch, but rather provide a request for what you want your audience members to do next. This could be asking them to post comments or questions or ask them to share the post with their connections.


Nurture Relationships with Your Personal Brand


We, as consumers, tend to buy from people and companies that we like and trust, which is why it is crucial for your business not only to consider how you can leverage LinkedIn Pages but also build a strategy for your personal brand that will enhance your business efforts.


Embrace Native Video


LinkedIn video is currently trending, but it can be intimidating for businesses that have never utilized video before. The good news is that unless you are selling video production services, the videos you create for your company page don’t have to be perfectly stylized productions.

When you use candid, creative, and fun videos to promote your business, your followers feel like you are speaking directly to them. So, don’t be afraid to use your smartphones and imagination to engage with your target audience.


Share Your Customer Stories


One of the most common kinds of content that are posted on LinkedIn Pages is customer testimonials. While this is a great way to prove that your company is competent, it’s also important to look beyond the text testimonial.

One way you can accomplish this is by sharing a before and after, highlighting the improvements your business has made in the lives of your customers.


Use Showcase Pages


You can serve different segments of your target audience by creating showcase pages. Showcase pages are niche pages of a larger corporate brand. You can create different pages to showcase various products, or you can create pages that cater to different buyer personas.

By adding the right elements to your LinkedIn Pages, you will find yourself on the right path for building your brand presence on LinkedIn, which can lead to generating more leads for your business.


Building Your Brand To Increase Sales


LinkedIn is probably the most underrated social networking platform when it comes to marketing a business. However, several thousand businesses report that, in at least one case, LinkedIn is more important than any other social media network.

In fact, a recent survey indicated that the most important networking site for business marketers is LinkedIn.

Here are some ways you can utilize LinkedIn to help you build your brand and increase sales for your business:


Turn Profile Views into New Leads


Most people on LinkedIn are familiar with the “Someone has viewed your profile” emails that get sent to your inbox. However, a majority of people don’t pay attention to the notification.

However, by not investigating the notification further, you could be missing out on opportunities to generate more leads.

If you think about it, the people who have viewed your profile are there because they want to find out more about you. So, why not reach out to them to figure out why. It could be that they are interested in what you are selling.


Take Advantage of Plugins


When you take advantage of the integrated complimentary add-ons offered by LinkedIn, the platform can become a powerful lead generation tool for your business.

With a number of these add-ons, you gain the ability to send personalized messages to people who have viewed your profile and even tag them as a way to sort your new connections into a list of prospects.


Ask Employees To Post Your Company’s Content


Your employees are the most powerful brand advocates that can share your company’s content and case studies. Data shows that half of all employees already post about their employers on social media, so why not take advantage of this and ask them to share updates about your company.


Make Your Company Discoverable


Search engine optimization isn’t just something you can do to rank higher on Google. It can also be used on LinkedIn to make your company profile more discoverable and to tout your experience.

This provides you with the potential to boost the number of opportunities you have to sell your products.


Sponsor Your Most Valuable Content


Utilizing LinkedIn’s sponsored updates feature allows you to infiltrate the feeds of members who are most likely to find value in your content.

HubSpot, a popular developer, and marketer of inbound marketing software products leveraged the power of LinkedIn’s Sponsored Updates to generate 400 percent more leads for their company.

These are just a handful of the many great ways to utilize LinkedIn to generate more leads and increase sales for your business.


Utilize LinkedIn To Generate Leads For Your Business


LinkedIn has become one of the most powerful places for businesses to generate new leads. While most people use LinkedIn as a way to stay in touch with former friends and colleagues, there is so much more that can be done with the professional networking platform.

Utilizing your existing LinkedIn network is the fastest way for your business to find new leads.

Here are some of the best ways to use LinkedIn to generate more leads:


Ask Your Current Contacts for Introductions


Most entrepreneurs have no problem asking their friends in real life for contacts or introductions for their business but forget about asking their online connections for the same introductions.

To take advantage of the potential leads that you can gain from your current contacts, send them a message explaining your business and ask if they know of anyone that would be interested in what you are selling.


Search People and Gain Introductions


Conduct an advanced search to find people on the site that you would like to be introduced to, and then figure out if there is anyone in your current network that can make an introduction.

For this strategy to work, you have to have a clear idea of who your target audience is and the right keywords to search for the right people.


Publish Content


LinkedIn allows you to publish and republish content in what they call “Long-Form-Posts.” While this strategy might not provide you with the largest audience, it does have the power to give you a very targeted audience of prospects and influencers in your industry.

Not only will your post be shared with your contacts and followers but interested people will also be able to find your content via a search on LinkedIn or other search engines.


Engage With Visitors To Your Profile


As you become more active with your LinkedIn company page, you will find more and more people are visiting your profile. You should be checking your profile on a regular basis to see who has viewed it and reach out to them and try to connect.

At the very least you need to be communicating with those people who are relevant to your industry and who fall in line with your target audience.

These are just some of the ways your business can start to generate more leads through LinkedIn. In most cases, there is a lot more you can do if you can develop a solid LinkedIn marketing strategy.

Just remember to always look at each thing you do each day with gratefulness. If you are letting your emotions control you negatively, you will not achieve inner peace.

As you can see just by looking at things in a different way, instead of being stressed, you will now feel grateful. Feeling grateful will bring you one step closer to achieving inner peace.


Tips For Generating More Leads With Linkedin


For many business owners and entrepreneurs, LinkedIn is nothing more than an obligatory profile that needs to be completed to maintain a consistent reputation on the Internet.

However, LinkedIn can be so much more and is designed to help businesses enhance their networking efforts and generate more leads.

Here are the top tips for helping your business use LinkedIn to generate more leads and increase sales:


Prepare For Action


Trying to find a new lead before being fully prepared can ultimately hurt your efforts. To get the most out of LinkedIn, you have to start by optimizing and branding your company profile. The most important thing that you have to consider is your profile picture.

This needs to be something that conveys your professionalism and what your company stands for. Then you need to make sure that your company profile, including your biography and contact information, is complete.


Look For Potential Leads


This is where LinkedIn can really help your business generate leads. Use the convenient search boxes at the top of the website to scour the over 500 million members for relevant contacts.

The advanced search feature available with premium memberships will allow you to search based on job title, company, seniority level, and more to create a highly targeted list of prospects.


Send Customized Connection Requests


Once you’ve identified the most promising prospects on your list, you’ll need to start sending out personalized requests to connect. Start by reaching out to common contacts and ask them to introduce you.

When creating your message, be sure to include how you know the person, what you have in common, or even what you find interesting about the person. The point is, you want to avoid using the boring and generic invitations that LinkedIn provides.


Establish a Method for Following Up


After your connection invitation has been accepted, one of two things will happen. Either the new connection will reach out to you and express an interest in learning more about your company, or they will wait for you to reach out.

You’ll have to decide on how to move forward. Will you reach out right away, or will you wait for a few days or weeks before following up? The important thing is that you do follow up with the connection that you develop.

You can never have too many ways of generating new leads. By including LinkedIn in your strategy, you can diversify your customer base and build healthy customer relationships for years to come.


Tips For Creating Company Pages On LinkedIn


Your company page on LinkedIn is one of the most critical aspects of your presence on the professional networking platform.

To maximize the benefits of using LinkedIn to grow your business, it is essential to have an eye-catching company page that clearly represents your business in a meaningful way.

Here are the top tips for creating a LinkedIn company page that will grab the attention of your audience:


Choose an Eye-Catching Banner


The first thing that most customers will see on your profile is the banner on your company page. That is why it is crucial that the banner you add to your company page is recognizable and effectively branded.

Consumers and potential customers will associate a professional-looking banner with a high-quality company page that provides useful information, products, and services.


Analyze Your Wording


Two of the most significant mistakes that are made to an otherwise healthy company page is the overuse of industry catchphrases and the overuse of standard search terms.

To help your page stand out from the competition try to minimize your wordiness as much as possible. For the best results, you need to keep the wording on your page short and concise.


Include a Video


In today’s fast-paced world, customers and potential clients might not have the time to spend reading through your profile. Adding a quick 30-second video that summarizes your company and the products or services you offer, could help tremendously in creating an attractive and attention-grabbing company profile.


Keep Your Company Information Up-to-Date


Many people forget to ensure that their company information is up to date. While this should be obvious, you need to make sure that your company’s contact information is correct, that your company profile and industry match, and that your background information is up to date.


Update Your Page


If you want to attract the attention of prospects and increase your leads, then you have to remain active on LinkedIn. This means you have to provide updates about your company daily and deliver high-quality, value-added content on a regular basis.

You should also try to add links to outside resources and take advantage of the blog-style news feed to communicate more efficiently with your audience.

These are just a few of the tips that you can utilize to make sure that your company’s LinkedIn page attracts the attention of your target audience.


Generating Leads With LinkedIn Publishing


Ever since LinkedIn released its publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales.

When it comes to effectively marketing a business, every company should be taking advantage of publishing posts on LinkedIn.

Here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business:


Start By Using It


The search engine optimization value that you gain with publishing on LinkedIn should be enough reason to get on and utilize this feature. The domain authority of LinkedIn and the content published to the platform is very high.

This isn’t to say you should abandon your company’s blog, but you should include LinkedIn publishing with your content marketing efforts.

Even better than the SEO value that you gain, every time you publish a post on the site, your first-degree connections are notified, which makes this a great way to achieve a farther reach with your audience.


Include a Call to Action at the End of Every Post


Unless you are publishing a post just for the sake of writing, you need to think about your primary objective carefully is for every piece of content that you write.

If your goal is to generate more leads, then you always want to end your posts with a call to action that gets your readers to contact you for more information. Your call to action doesn’t have to be complicated, but it does need to always end with some sort of next step that you want your readers to take.


Promote Other Content


Find a way to reference your newsletter or other content, like webinars, video series, white papers, or any other kind of material that requires prospects to opt-in. While it may not generate a highly qualified, targeted lead, you will be able to enroll more prospects to your email list and bring them further into your sales funnel.

Once you’ve acquired their email address, you can continue to reach out to them and provide them with the reasons why they should buy from you.

These are just a few of the ways that publishing content on LinkedIn can generate more leads for your business. Depending on what you are posting on LinkedIn, the exact strategy may look different for you.

The point is, LinkedIn has become a powerful publishing platform that can help businesses generate more leads and increase sales. 

About Curt Freeman

Curt specializes in web design, website management, and project management. With over 40 years of experience in offline and online marketing.