What Is Zoom?

The coronavirus pandemic has changed the way that businesses operate all across the world. Conventional “in person” meetings are now being replaced with safer video conferencing meetings. Zoom has become the “go to” application for video conferencing available today.

Zoom was popular before the coronavirus pandemic and now it is even more so. This cloud based application allows businesses to hold virtual meetings using video or in audio only mode like a telephone call. There is a live chat function as well. You can record your Zoom sessions which is a lot better than taking lots of notes during your meetings.

Zoom Meeting and Zoom Room

In 2019 more than 50% of Fortune 500 organizations were using Zoom. No doubt this number has increased in 2020. Have you heard people talking about a “Zoom meeting” or “Zoom room” before? There is a difference between the two.

A Zoom meeting is something that you are probably familiar with if you have used applications like Skype. You can participate in a meeting using your computer or mobile device with a camera and a microphone. It is also possible to join a Zoom meeting using a phone.

The Zoom room is different. It requires that hardware be installed in a conference room for example and then companies can use it to run a full blown meeting. There is an additional cost for the Zoom room setup and usage. Larger companies use the Zoom room feature.

The Features of Zoom
There are a number of different features available with Zoom and here are the most commonly used ones:

One to One Meetings
The user can host unlimited one to one meetings even using the free Zoom plan.

Video Conference Group Meetings
With the free Zoom plan you can host up to 100 participants on a group video conference for a maximum of 40 minutes. By choosing the large meeting plan you can host group video conferences with up to 500 participants and there are no time restrictions.

Screen Share
This is a very popular feature that is available with all Zoom plans. Whether you are in a one to one meeting or a large group meeting you can share your screen so that the other participants can see what you are doing.

The Zoom Plans
Whatever you want to achieve in your business there is a Zoom plan to support it. This includes the following:
• One to one meetings
• Group calls
• Training sessions
• Webinars both internal and external
• Global video meetings
Here are the Zoom plans and prices at the time of writing this guide (check for the latest offers here):

Zoom Free Plan
• Unlimited number of one to one meetings
• Group meetings with a limit of 100 participants and 40 minute limit
• HD video (720p) and HD voice
• Active speaker view
• Show up to 25 video feeds per screen
• Screen share (simultaneous)
• Virtual backgrounds
• Waiting room
• Permanent online meeting room
• Instant or scheduled meetings
• Plugins for Outlook and Chrome
• Meeting recording in video, audio and text modes
• Raise hand alert function
• Breakout room
• Apps for Windows, Mac, Linux, Android and iOS

There are other features too. Zoom offer a comprehensive set of features for free which allows you to test out the application to see if it is a good fit for your business. It will be, and you should certainly take advantage of this generous plan.

Pro Plan for Small Teams $14.99 Per Month
With this plan you get all of the features included in the free plan plus:
• Ability to raise the number of participants to 500 or 1,000 (you will have to pay higher monthly
charges for this)
• Meeting duration limit increased to 24 hours
• User management including adding and deleting users, role assignments and other features
• Admin controls such as recording enabling or disabling, chat and notifications and encryption
• Reporting which provides useful meeting metrics
• Personal meeting ID (customizable)
• Assign feature which enables you to assign the scheduling of meetings to others
• 1GB of cloud recording

Some useful features here if your business outgrows the free plan.

Business Plan for Small and Medium sized Businesses $19.99 per month
With this Zoom plan you get everything in the Pro plan plus:
• Meetings up to 300 participants
• Dedicated phone support
• Admin dashboard for viewing info about usage and in meeting data
• Custom URL e.g. yourcompany.zoom.us
• On premise deployment (your private cloud for video, voice and content sharing)
• Managed domains (use your business email address to add users)
• Single sign on (login using your company credentials)
• Branding (add your company branding to your customized meeting page)
• Custom emails (branded email templates for invites)
• LTI integration (great for inviting students to attend training sessions etc)
• Cloud recording transcripts (auto generated)

For $5 per month more you get a number of really useful features with this plan over the Pro plan. The
branding and customization features are certainly worth it.

Enterprise Plan for larger companies $19.99 per month
With the Enterprise plan you get everything with the Business plan plus:
• 500 participant meeting limit (you can increase this to 1,000 participants with the Enterprise
plus plan which will cost more)
• Unlimited cloud storage
• Dedicated customer success manager
• Executive business reviews (here you get detailed trending adoption analysis, product roadmap
discussions and ROI tracking)
• Discounts for webinar and Zoom Room bundles

The Enterprise plan starts off at the same price as the Business plan which seems like a no brainer but the “add ons” are more expensive.

Video Webinar
If you plan to use webinars in your business then Zoom has a Video Webinar plan that starts from $40 a month per host for up to 100 attendees. With this plan you have the ability to enable 100 interactive
video panelists.

There are also plans for view only webinar attendees from 100 people to 10,000 people. We will discuss the possibilities with webinars later on in this guide as it is something that you should really be considering as a great sales and marketing strategy.

Zoom offers other features which we have not covered here that may be a good fit for your business. Once you start to use the Zoom application you will find that these additional features make a lot of sense and could certainly benefit your business.

It doesn’t matter what you’re running – a blog or website – if you are looking to make money off a product or service you offer, you need to think and act like an Internet marketer.

Even if you don’t think you are one! For any website owner who uses a website to earn money, the secret to your success is Internet marketing.

And, the first thing you need to do is get familiar with the various strategies that are involved with IM. You can find out this information via any website or forums dedicated to the subject.

Once you know the ways in which to market your business’ website or blog, you can start using those strategies.

This is an issue many novice marketers tend to make and cost them money!

Above all else, to get the most from the information you have just acquired, you must come up with a schedule. A schedule allows you to stay productive, so long as it’s properly used.

Keep in mind that the more traffic that comes to your website/blog, the better your chances of earning more. And, if this is not a big enough reason to make a schedule, consider the following other reasons you should.


Creating A Schedule Is Simple To Do


Your Internet marketing schedule is a glorified to-do list. You begin by writing downtimes (usually in blocks of hours). For each block, you write a task that you will do and accomplish.

For instance, you can set aside one or two hours to write an article or two and then use another hour to submit to article directories. You can also spend an hour designing an ad and sending them to social media followers.


Plethora Of Choices


It’s not just the ease in which to get your tasks done but the options in how you can create the schedule. You can either do it hand, spreadsheet or Microsoft Word. You can also create schedule by day, week or month.


It’s A Guide


If you understand what the strategies are for Internet marketing, you can effectively advertise yourself and your product/service. The distractions, however, make it hard to stay focused.

You can use the Internet for research one minute and then read an interesting article the next only to find that one minute became 10 minutes.

Use the schedule as a guide to keep yourself from getting distracted. If you do have an interruption, don’t worry about what you planned on doing. Instead, focus on the schedule and return to work.


Use It As Motivation


Once again, the schedule is simply a to-do list to keep you on track of things that must be done. There are going to be instances where you’ll feel pressured but use that as a motivator.

If you keep track of things on a clock, you know when your time is about to be up with a task. When people know time is ticking down to get things done, they tend to be even more productive than before.


Your Reach Can Grow

There are many, many successful tactics to Internet marketing, but you cannot use them all in a single day. You can get the ball rolling but don’t make the mistake of focusing on one task and disregarding the rest.

Without a schedule, mistakes are bound to happen, and they are often costly. If you’re going to make money from your website, service or product, you must find ways to extend your reach.


How To Choose Hours Carefully To Benefit Your Business The Most


You have to understand that Internet marketing is a must if your business is to succeed. This means you must come up with a long-term plan that will generate the income you want.

When you make up this plan, there are a few questions that you must have answers to.  Begin with the larger ones such as how to market the services, products and website.

If you have never done Internet marketing before, look at your options. What you’ll find is that you have an unlimited amount of options.

Once you have your plan of action – using article directories, advertisements, etc. – you have to answer two more questions:

When should you be working as an Internet marketer?

What kind of schedule should you have?

When coming up with your schedule, make sure to pick what hours you’ll be working. However, you don’t always have a choice in the hours. It’s a full-time job to do Internet marketing, but too many people don’t put forth the effort necessary.

If you’re working on your business on a part-time basis, you may not have the flexibility you want. Whatever time you spent on your business, there are several key tips to keep in mind.


Work At A Time Best For You


Everybody has their groove they are most productive in. People work best at certain times, think best at certain times and are very productive at certain times.

This could be early in the morning, midday or evening hours. What hours do you find yourself most productive in? Use those hours to accomplish what you need.


Work When There Are Little Distractions


As a parent, you know children can get underfoot. So, if you have any, make sure to work when they are not around you – such as late nights or early mornings. If they are at school, work during the day.

The more distractions you can get rid of, the better your chances of getting more done. The best thing you can do is make adjustments to your schedule to ensure that you get more work done when there are fewer distractions to get in the way.

Most people find that working on Internet marketing leaves them with very little time for anything else. This is why coming up with a schedule is so necessary.

It takes more than one or two days to advertise your products/services and websites. Remember this for when you start to feel overwhelmed.

If you do start feeling anxious about all you have to do, then this may be the time to hire someone to take care of some of these tasks.

There are thousands of professional website graphic designers, writers and Internet marketers that can help you.

The more help you have, the more money you can make and the less stress you will have.

These days, membership sites are getting a lot of attention, thanks to the recurring revenue that it can generate for any savvy businessperson. Searching the Internet, it seems as though membership sites are popping up everywhere and many businesses or are looking to get one started. But what exactly is a membership site, and how will it benefit you?

A membership site is nothing more than a website that has a restricted-access part of your online business where only those members who subscribe, either paid or not, are capable of accessing the content that you’ve placed behind closed doors.

Membership sites provide several benefits for businesses that are looking to generate recurring revenue. You can use your membership site to grow your loyal followers and customer base, or you can use a membership site to support your current clients with how-to videos and other information that is only available to those who are members.

Either way, a membership site can prove to be an incredible asset for your business.

Once you’ve decided to build a membership site, the next thing that you need to do is decide on what kind of membership site you want to start.

Membership websites are an excellent way for you and your business to earn recurring income. However, deciding on what kind of membership site you should start can get a little tricky. This means that you will need to brainstorm for possible membership site ideas.

Your membership site needs to revolve around one central idea, which is solving your members’ problems. This means that you have to have a deep understanding of the challenges and difficulties that your members struggle with and provide them with a practical solution.

Once you’ve determined two to three possible membership site ideas, you have to go through the process of validating the ideas to ensure you won’t end up investing too much time and money in an idea that won’t be profitable. You have to know if your idea is going to work before you start the process of creating your membership site.

If you’re not sure where to start when it comes to brainstorming and validating a membership site idea, here are five membership site ideas that have proven to be profitable and that can jump-start the process of starting a membership site.

Online Courses

One way to build a profitable membership site is by offering online courses to your members. You can create educational content that can only be accessed by paying members. Online courses are common because they are in high demand in just about every niche.

You can think of a random thing that can be taught, and the chances are high that there is already an online course tackling the subject. Online courses are also great revenue-building sites because you can tailor the course so that the mode of delivery, content, and frequency of payment fits with the subject matter and target audience.

For example, you can create a substantial online course, upload all of the content, and then charge a fee to those who want to access the material. Once they’ve finished reading through the material, the members can cancel their membership.

You can also apply a fixed-term model to your membership site where students pay upfront for a set number of months to access the site. Then, their membership to the site is automatically canceled at the end of the fixed period. If you want to establish more long-term members, you can drip feed new content to members every month.

With this kind of membership site, you can also include a message board for students so they can interact with one another and share notes, inspiration, and resources. The most popular format for an online course membership site is video. However, you can include any kind of related content like checklists, eBooks, self-assessment tests, and worksheets.

If you have the time, you might also want to consider offering a higher membership tier, with a higher fee that provides perks to your members like a dedicated support line or email, additional expert guidance, coaching sessions, or one-on-one mentoring.


If your particular niche is an entire industry, or if you are looking to cater to a broad target audience, you might want to consider setting up a library of premium resources, like industry reports from prominent research companies, published eBooks, expert interviews, and more.

A drip-fed model is the best fit if you want to start this type of membership site. A drip-feed provides members with a regularly updated resource.

With a library membership site, you can even add a VIP membership tier that provides members with special privileges, like giving them access to premium content or allowing them to upload their own content.

Like with other kinds of membership sites, you can also set up a member forum so members can discuss and compare notes regarding particular material.

Job Board

Another membership idea that can generate recurring revenue for your business is to run a community-based membership job site that focuses on helping people get hired for jobs in a certain industry or niche and providing them with the tools and resources to do the jobs well.

You can create a membership site that becomes a link to those companies that are looking for hard-working and experienced employees and the applicants that are looking for jobs.

Along with providing a job board for your members, you can also host forums for your paying members to interact with others and exchange useful industry information. You can even provide resources on how to be the perfect candidate for certain positions and how to do the jobs better.

Additionally, you can provide a frequently updated company directory that lists companies, associations, training facilities, and other relevant industry organizations for your members to utilize.

Society or Club

Establishing a membership site for the genuine enthusiasts in your niche can end up being a thriving site with a potential for substantial profits. With a society or club membership site, you can provide your members with training and resources for beginners, a forum for them to get into productive and educational discussions, and the latest news surrounding the niche.

Since this is another community-driven membership site, you can promote members to forum moderators instead of tackling everything yourself or delegating the tasks to a third party. This results in your members having the impression that you trust them enough to do the job, which then increases their trust in you.

The most challenging part of this kind of membership site is making sure that everyone is participating and regularly contributing so that everyone gets value from the membership.

This can be accomplished by setting up forums and subforums that help to promote regular interaction. These can be anything from progress logs where members check-in and provide a progress report, to daily inspirations.

Dating Site

Before you begin to laugh you should know that sites like eHarmony have more than 750,000 paying members and have seen more than 600,000 of their members get married since first setting up shop. Online dating isn’t an easy prospect for many, which is where a membership site comes in.

The last thing that you want to do is become the next eHarmony because it is going to be an uphill battle. The key to creating a successful membership site for online dating is to be extremely specific with the types of members you accept. You will need to narrow down your ideal member. You can accomplish this by choosing specific hobbies, religion, or other various affinities and interests that your potential members might have.

For example, you might decide to start a site that only allows Harry Potter fans as qualified members. Or you might choose to start a website that is solely for gamers. The possibilities are endless.


Setting up a profitable membership site isn’t at all difficult; the challenge lies in deciding on a niche that will continue to generate recurring revenue for you and your business. Before you get started, make sure you do your due diligence and brainstorm a few ideas and make sure that you go through the proper steps to validate your idea.

These five membership ideas are sure to be successful and should take you no more than two hours to create your first content, especially if you are already familiar with the niche.

Membership websites and the recurring revenue that they generate can be incredibly stable, scalable, and rewarding. While they involve a lot of work, it is extremely rewarding and allows you to serve a broader audience than you will with your other products and services. Once you’ve settled on the kind of membership site that you want to start, the real work begins.

You’ll need to create content, determine your membership fees, build your website, and attract members. Once the word gets out about your membership site, you can sit back and watch the recurring revenue come in.

If you have an idea for a membership website or if you are interested in seeing if one would be a fit for your business or brand, get in touch, we’d be happy to talk with you about it. Contact Us Here 

Not decided if a membership website is for your business or brand? Check out our Your Membership Site Ebook Guide And Video Series

Generating More Leads Using LinkedIn Company Pages


LinkedIn Pages, previously called Company Pages, are one of the last hidden marketing gems for businesses that are looking to expand online.

With the new LinkedIn pages, you can grow your business and generate new opportunities and leads.

Here are some of the best way to use LinkedIn Pages to generate more leads and increase sales:


Add a Call to Action


Now that you can publish posts on LinkedIn Pages; you need to be sure to include a call-to-action on every piece of content that you publish on the networking platform.

This doesn’t mean you need to add a sales pitch, but rather provide a request for what you want your audience members to do next. This could be asking them to post comments or questions or ask them to share the post with their connections.


Nurture Relationships with Your Personal Brand


We, as consumers, tend to buy from people and companies that we like and trust, which is why it is crucial for your business not only to consider how you can leverage LinkedIn Pages but also build a strategy for your personal brand that will enhance your business efforts.


Embrace Native Video


LinkedIn video is currently trending, but it can be intimidating for businesses that have never utilized video before. The good news is that unless you are selling video production services, the videos you create for your company page don’t have to be perfectly stylized productions.

When you use candid, creative, and fun videos to promote your business, your followers feel like you are speaking directly to them. So, don’t be afraid to use your smartphones and imagination to engage with your target audience.


Share Your Customer Stories


One of the most common kinds of content that are posted on LinkedIn Pages is customer testimonials. While this is a great way to prove that your company is competent, it’s also important to look beyond the text testimonial.

One way you can accomplish this is by sharing a before and after, highlighting the improvements your business has made in the lives of your customers.


Use Showcase Pages


You can serve different segments of your target audience by creating showcase pages. Showcase pages are niche pages of a larger corporate brand. You can create different pages to showcase various products, or you can create pages that cater to different buyer personas.

By adding the right elements to your LinkedIn Pages, you will find yourself on the right path for building your brand presence on LinkedIn, which can lead to generating more leads for your business.


Building Your Brand To Increase Sales


LinkedIn is probably the most underrated social networking platform when it comes to marketing a business. However, several thousand businesses report that, in at least one case, LinkedIn is more important than any other social media network.

In fact, a recent survey indicated that the most important networking site for business marketers is LinkedIn.

Here are some ways you can utilize LinkedIn to help you build your brand and increase sales for your business:


Turn Profile Views into New Leads


Most people on LinkedIn are familiar with the “Someone has viewed your profile” emails that get sent to your inbox. However, a majority of people don’t pay attention to the notification.

However, by not investigating the notification further, you could be missing out on opportunities to generate more leads.

If you think about it, the people who have viewed your profile are there because they want to find out more about you. So, why not reach out to them to figure out why. It could be that they are interested in what you are selling.


Take Advantage of Plugins


When you take advantage of the integrated complimentary add-ons offered by LinkedIn, the platform can become a powerful lead generation tool for your business.

With a number of these add-ons, you gain the ability to send personalized messages to people who have viewed your profile and even tag them as a way to sort your new connections into a list of prospects.


Ask Employees To Post Your Company’s Content


Your employees are the most powerful brand advocates that can share your company’s content and case studies. Data shows that half of all employees already post about their employers on social media, so why not take advantage of this and ask them to share updates about your company.


Make Your Company Discoverable


Search engine optimization isn’t just something you can do to rank higher on Google. It can also be used on LinkedIn to make your company profile more discoverable and to tout your experience.

This provides you with the potential to boost the number of opportunities you have to sell your products.


Sponsor Your Most Valuable Content


Utilizing LinkedIn’s sponsored updates feature allows you to infiltrate the feeds of members who are most likely to find value in your content.

HubSpot, a popular developer, and marketer of inbound marketing software products leveraged the power of LinkedIn’s Sponsored Updates to generate 400 percent more leads for their company.

These are just a handful of the many great ways to utilize LinkedIn to generate more leads and increase sales for your business.


Utilize LinkedIn To Generate Leads For Your Business


LinkedIn has become one of the most powerful places for businesses to generate new leads. While most people use LinkedIn as a way to stay in touch with former friends and colleagues, there is so much more that can be done with the professional networking platform.

Utilizing your existing LinkedIn network is the fastest way for your business to find new leads.

Here are some of the best ways to use LinkedIn to generate more leads:


Ask Your Current Contacts for Introductions


Most entrepreneurs have no problem asking their friends in real life for contacts or introductions for their business but forget about asking their online connections for the same introductions.

To take advantage of the potential leads that you can gain from your current contacts, send them a message explaining your business and ask if they know of anyone that would be interested in what you are selling.


Search People and Gain Introductions


Conduct an advanced search to find people on the site that you would like to be introduced to, and then figure out if there is anyone in your current network that can make an introduction.

For this strategy to work, you have to have a clear idea of who your target audience is and the right keywords to search for the right people.


Publish Content


LinkedIn allows you to publish and republish content in what they call “Long-Form-Posts.” While this strategy might not provide you with the largest audience, it does have the power to give you a very targeted audience of prospects and influencers in your industry.

Not only will your post be shared with your contacts and followers but interested people will also be able to find your content via a search on LinkedIn or other search engines.


Engage With Visitors To Your Profile


As you become more active with your LinkedIn company page, you will find more and more people are visiting your profile. You should be checking your profile on a regular basis to see who has viewed it and reach out to them and try to connect.

At the very least you need to be communicating with those people who are relevant to your industry and who fall in line with your target audience.

These are just some of the ways your business can start to generate more leads through LinkedIn. In most cases, there is a lot more you can do if you can develop a solid LinkedIn marketing strategy.

Just remember to always look at each thing you do each day with gratefulness. If you are letting your emotions control you negatively, you will not achieve inner peace.

As you can see just by looking at things in a different way, instead of being stressed, you will now feel grateful. Feeling grateful will bring you one step closer to achieving inner peace.


Tips For Generating More Leads With Linkedin


For many business owners and entrepreneurs, LinkedIn is nothing more than an obligatory profile that needs to be completed to maintain a consistent reputation on the Internet.

However, LinkedIn can be so much more and is designed to help businesses enhance their networking efforts and generate more leads.

Here are the top tips for helping your business use LinkedIn to generate more leads and increase sales:


Prepare For Action


Trying to find a new lead before being fully prepared can ultimately hurt your efforts. To get the most out of LinkedIn, you have to start by optimizing and branding your company profile. The most important thing that you have to consider is your profile picture.

This needs to be something that conveys your professionalism and what your company stands for. Then you need to make sure that your company profile, including your biography and contact information, is complete.


Look For Potential Leads


This is where LinkedIn can really help your business generate leads. Use the convenient search boxes at the top of the website to scour the over 500 million members for relevant contacts.

The advanced search feature available with premium memberships will allow you to search based on job title, company, seniority level, and more to create a highly targeted list of prospects.


Send Customized Connection Requests


Once you’ve identified the most promising prospects on your list, you’ll need to start sending out personalized requests to connect. Start by reaching out to common contacts and ask them to introduce you.

When creating your message, be sure to include how you know the person, what you have in common, or even what you find interesting about the person. The point is, you want to avoid using the boring and generic invitations that LinkedIn provides.


Establish a Method for Following Up


After your connection invitation has been accepted, one of two things will happen. Either the new connection will reach out to you and express an interest in learning more about your company, or they will wait for you to reach out.

You’ll have to decide on how to move forward. Will you reach out right away, or will you wait for a few days or weeks before following up? The important thing is that you do follow up with the connection that you develop.

You can never have too many ways of generating new leads. By including LinkedIn in your strategy, you can diversify your customer base and build healthy customer relationships for years to come.


Tips For Creating Company Pages On LinkedIn


Your company page on LinkedIn is one of the most critical aspects of your presence on the professional networking platform.

To maximize the benefits of using LinkedIn to grow your business, it is essential to have an eye-catching company page that clearly represents your business in a meaningful way.

Here are the top tips for creating a LinkedIn company page that will grab the attention of your audience:


Choose an Eye-Catching Banner


The first thing that most customers will see on your profile is the banner on your company page. That is why it is crucial that the banner you add to your company page is recognizable and effectively branded.

Consumers and potential customers will associate a professional-looking banner with a high-quality company page that provides useful information, products, and services.


Analyze Your Wording


Two of the most significant mistakes that are made to an otherwise healthy company page is the overuse of industry catchphrases and the overuse of standard search terms.

To help your page stand out from the competition try to minimize your wordiness as much as possible. For the best results, you need to keep the wording on your page short and concise.


Include a Video


In today’s fast-paced world, customers and potential clients might not have the time to spend reading through your profile. Adding a quick 30-second video that summarizes your company and the products or services you offer, could help tremendously in creating an attractive and attention-grabbing company profile.


Keep Your Company Information Up-to-Date


Many people forget to ensure that their company information is up to date. While this should be obvious, you need to make sure that your company’s contact information is correct, that your company profile and industry match, and that your background information is up to date.


Update Your Page


If you want to attract the attention of prospects and increase your leads, then you have to remain active on LinkedIn. This means you have to provide updates about your company daily and deliver high-quality, value-added content on a regular basis.

You should also try to add links to outside resources and take advantage of the blog-style news feed to communicate more efficiently with your audience.

These are just a few of the tips that you can utilize to make sure that your company’s LinkedIn page attracts the attention of your target audience.


Generating Leads With LinkedIn Publishing


Ever since LinkedIn released its publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales.

When it comes to effectively marketing a business, every company should be taking advantage of publishing posts on LinkedIn.

Here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business:


Start By Using It


The search engine optimization value that you gain with publishing on LinkedIn should be enough reason to get on and utilize this feature. The domain authority of LinkedIn and the content published to the platform is very high.

This isn’t to say you should abandon your company’s blog, but you should include LinkedIn publishing with your content marketing efforts.

Even better than the SEO value that you gain, every time you publish a post on the site, your first-degree connections are notified, which makes this a great way to achieve a farther reach with your audience.


Include a Call to Action at the End of Every Post


Unless you are publishing a post just for the sake of writing, you need to think about your primary objective carefully is for every piece of content that you write.

If your goal is to generate more leads, then you always want to end your posts with a call to action that gets your readers to contact you for more information. Your call to action doesn’t have to be complicated, but it does need to always end with some sort of next step that you want your readers to take.


Promote Other Content


Find a way to reference your newsletter or other content, like webinars, video series, white papers, or any other kind of material that requires prospects to opt-in. While it may not generate a highly qualified, targeted lead, you will be able to enroll more prospects to your email list and bring them further into your sales funnel.

Once you’ve acquired their email address, you can continue to reach out to them and provide them with the reasons why they should buy from you.

These are just a few of the ways that publishing content on LinkedIn can generate more leads for your business. Depending on what you are posting on LinkedIn, the exact strategy may look different for you.

The point is, LinkedIn has become a powerful publishing platform that can help businesses generate more leads and increase sales. 

LinkedIn is often considered the best way to connect online with your professional network, meet others in your industry, and hire qualified candidates for open positions.

What many don’t know is that it can also be used to generate leads and gather market research and prospects as well.

If you are a business looking to generate more leads, you can use LinkedIn, along with other sales strategies to help you meet and exceed your sales goals.

Here’s how to use LinkedIn to increase sales:


Optimizing Your Company Page


Creating a company page on LinkedIn should be a part of your marketing strategy. LinkedIn’s company pages are public, and posts that are published to your page appear on followers’ timelines.

The content that you publish can include everything from highlighting new featured products or updates highlighting your branding messages, but to be effective, they have to add value to your customer’s lives.

Utilize LinkedIn Ads


LinkedIn ads are based on the pay-per-click model where the price you pay is based on the number of members who click on the ad. This can be an extremely cost-effective way to reach your target audience.

With LinkedIn ads, you can set a budget, so you won’t end up spending more than you expected for the sponsored content.

Use LinkedIn’s Advanced Search Function


Using the advanced search function in LinkedIn allows you to search for professional skills, affiliations and associations, companies and universities, and public users that individuals follow, including celebrities and influencers.

If you know that your target audience holds a professional degree and lives in the United States, you can use the advanced search function to narrow down your prospects to those individuals who fit in those criteria. These connections can be the perfect starting point for reaching out to potential customers.

Personalize Connection Requests


Members are much more likely to accept invitations to connect when you create a personalized message to connect, rather than using the generic one provided by LinkedIn.

This is an effective way to build your network of personal connections that can then be moved into your company’s sales funnel.

Finding new leads on LinkedIn is relatively easy as long as you understand what you are looking for and how to go about using the many tools and features of LinkedIn.

Going in with a clear picture of who your target audience will allow you to customize further your strategy for generating more leads and increasing sales.

Generating New Leads For Your Business Using LinkedIn


The backbone of every thriving B2B business is the high-quality leads they can obtain through their marketing campaigns.

While you can have all the paid traffic that you want, if you are unable to attract the right kinds of prospects that are willing and ready to buy what you’re selling, you’re going to have a difficult time generating the cash flow your business needs to survive.

Social media continues to be a proven way to generate more high-quality leads and create a steady stream of prospects clicking through to your website. So, how can you take advantage of this?

Here are some easy ways you can generate more leads for your business:

Nail The Basics


You won’t be able to tap into LinkedIn’s robust platform capabilities if you don’t have the fundamentals in place. Make sure that your profile is optimized with keywords and terms that your customers would use to describe you.

It is also important to remember that the key to a successful LinkedIn profile is making sure there is plenty of “What’s In It for Me?” built into your profile.

Hyper-Target Your Content


Creating or sharing hyper-targeted content can help you reach specific niche audiences on LinkedIn. These are the kinds of individuals that would otherwise be hard or impossible to reach.

To generate tangible results, fast on LinkedIn, be sure to publish updates about your company daily, create weekly posts, and repost your content to LinkedIn groups.

Publish Long-Form Content on Pulse


The Pulse publishing platform on LinkedIn offers businesses a valuable way to share your thoughts with other members while garnering greater exposure for your profile and company website.

When you publish on Pulse, it ties directly to your profile. Having insights about your industry at the top of your profile can benefit you by expanding the conversation while also demonstrating to prospects that you are a credible authority in your niche.

Mine Company Pages


One of the best ways to begin generating leads on LinkedIn is to collect company names, headquarter locations, website addresses, company size, and more.

Gathering these elements can help you to understand better the organizations that you are trying to target and can help you to better tailor your connections with them.

Incorporating these four strategies into your overall LinkedIn marketing efforts can help you gain the highly qualified leads that your business needs to grow and increase sales.

Finding Potential Customers On LinkedIn

LinkedIn has become an extremely powerful tool for businesses to find potential customers and increase sales.

To get the best results from your marketing efforts, you need to build the foundation of your network and clearly define your targeted audience and decision-makers.

Here are some ways that your business can find potential customers on LinkedIn:

Use Advanced Search

You can use this feature in LinkedIn with the parameters that you’ve already established to define your target audience. You will need to take into account the different synonyms that are used for the same job function.

Once you’ve completed an advanced search look at the profiles of the results and see if you have any contacts in common. If you do, you can ask your contacts to introduce you to the potential customer.

Browse Your Connections

Start looking at your current customers to see if they have any connections that might fit into your target audience parameters.

The reason you want to try to connect with your existing customer’s connections is that the chances are higher that they will be more interested in what you have to say.

This is also an excellent way for you to find new synonyms with which you can create another advanced search with.

Join LinkedIn Groups

Check out the different groups on LinkedIn and join those that are closely related to the industry that you are working in and those that have members who hold the same interests as you. See which groups your current customers and prospects belong to.

When you join a group, you need to be sure to engage with the other members and join in on the discussions. This will help to establish you as an expert and thought leader in your industry.

Create Alerts

The alerts in LinkedIn are associated with the searches you’ve saved. When you create alerts based on your searches, you are automatically notified via email when a potential customer updates their profile.

This can include when they change jobs, change positions within their current company, and generally whenever they make a change to their profile.

LinkedIn has become an extremely powerful tool for many businesses. With the right tools and understanding of how to utilize the many features of LinkedIn, you can quickly grow your network and generate more leads for your business.

Generating More Leads Using LinkedIn

If you’ve been struggling to generate new leads for your business, you may be one of the many entrepreneurs that are overlooking a potent tool.

While there are a ton of methods for generating more leads, LinkedIn is a limitless lead generating tool.

Here are some simple steps that you can take to generate more leads with LinkedIn:

Optimize Your Profile

Your LinkedIn profile needs to be optimized if you are planning on using the platform to connect with people that you don’t know. When you create a professional profile with a high-quality picture that showcases your business and includes an engaging biography, prospects are going to want to know more.

Create Your Own Group

A powerful way to generate more leads is by creating your own group on LinkedIn. Not only will this help to generate more leads, but it will also establish you as a thought leader within your niche.

While starting a LinkedIn group is easy, growing and maintaining your group will take a bit more work. Before you can start adding contacts to your group, you need to be sure to have some content already created.

Create a List of Potential Customers

Once you’ve created your group and you have some content created, you’ll want to start building a list of potential leads. Use the filters on LinkedIn’s built-in search to find the best leads for your business.

Focus your attention on people in your industry who are roughly at the same level as you.

Start Connecting

After you have your list of potential customers, you’ll need to start reaching out and start connecting with them. Before you send out the messages requesting to connect, make sure your profile is optimized for the industry that you’re reaching out to.

This process is the most time-consuming aspect of the entire process but will be the most rewarding. You don’t have to send an elaborate message; a simple message will do just fine.

Engage with Your Members

The final step for generating more leads with LinkedIn is to start engaging with your audience and then close the sale. You need to pace this step and spend several months building up a rapport with the members of your group.

Work to become known as an influencer and industry leader by regularly publishing content.

Generating more leads to increase sales is a time-consuming process. It can take months before you start to see results. By using the above strategy, you will generate more conversions than you ever thought possible.

5 Minute Guide to Running a Successful Webinar

Running a successful webinar can mean big things for your business. A webinar audience is a captive audience that actually wants to hear what you have to say, and that means that they will be paying attention and asking questions, and will be much more willing to spend money or get involved in the opportunity that you are presenting.

But you need to put on a good webinar in order to get that audience and this guide will help you. From the equipment needed to how to get the audience to return for future webinars, this five-minute guide is here to show you exactly how to run a great webinar.

Software Needed

Let’s talk about the software that you will need. If you choose the right platform, that will be pretty much the only major piece of software involved. However, there are a couple of minor programs that you might want as well.

Platform: The platform is the software (often web-based) that the entire webinar runs on. Usually, you pay a monthly membership to belong to a specific webinar company and have free reign to use their software with the maximum number of people based upon the price that you pay. This software can report statistics, record your webinar, include a chat room and much more. The software may work with peripherals like webcams and audio devices as well as with social media like Facebook and Twitter.

Other Software: You may also need other software to present your webinar. For example, you might need some sort of slideshow program such as PowerPoint, which will allow you to present your slides. Depending upon what you plan to share on your computer screen you may need other programs as well.

Hardware Needed

When it comes to hardware, there are some things that you will definitely need, but the good news is, you probably already have them. The most important thing about the hardware is that you want them to be high-quality and perform professionally. We will explore that more specifically as we discuss each type of hardware that you need.

Computer: You need to have a really good, high-speed computer to run your webinar. You don’t want to be talking about important concepts and your shared screen freezes because you have too many processes going and your CPU can’t handle it. You want to make sure that your computer has multiple cores and plenty of RAM.

Internet Connection: You need a wired internet connection to run a webinar. WiFi connections are not that stable and you don’t want your attendees to have come to see you and then miss stuff because the connection keeps dropping.

Webcam: You also need a high-quality webcam such as an HD webcam. You may already have one on your laptop but you can pick up an HD webcam that plugs into a USB port for about $50 at any electronics or big box department store.

Microphone: Finally, you want to have a good microphone that allows people to hear what you are saying perfectly even after traveling through the internet, via the software platform you have chosen and through their computer speakers or headset.

Headset: Speaking of headsets, you are going to need a pair of headphones if you are using a microphone, otherwise, you will create feedback that is going to be heard by the attendees of your webinar.

Types of Webinars to Host

There are several different types of webinars out there that you can host, and choosing the right one means that you will have much more success when it comes to connecting with your audience. Here are the three basic types of webinars:

Educational:  The first type of webinar is educational. In this style of presentation, you simply give people information without any sort of agenda behind it.

Promotion: In a promotional webinar, you are usually trying to promote something that benefits you financially. For example, if you are giving a presentation on how to set up a Shopify store, and you use your own as an example throughout the presentation, there is a good chance some of those people will either buy or share the link to your store.

Direct Sales: Finally, the third type of webinar is the direct sales webinar. This is where you are selling something to those attending, and you make no bones about it. They know they are there to be pitched and you spend the webinar doing just that.

Choosing Your Topic

Next, you will need to choose your topic. If you are thinking about a webinar, then odds are pretty good that you already have something to promote or make money on. But how can you take that product or service and turn it into something that people actually want to learn about?

You may not be able to attract many people with a direct sales approach, even if you do have an amazing product. However, if you can choose something that you have done and teach other people how to do it, you have a good webinar topic. For example, suppose that you have set up a successful niche blog. You can teach other people how to do it and then monetize it using some of the methods below.

Your topic should be something that you are intimately familiar with and can easily answer questions about, as well as do a full presentation. Remember, you want to be considered an expert in the field that you are presenting in, or else people will not trust you enough to follow your advice or to buy from you. Find something related to what you already do and can speak on for at least an hour.

Tips for Becoming a Good Presenter

So, you want to become a great webinar presenter but you aren’t very good in front of the camera or at the podium in front of an audience. Don’t worry, there have been many people throughout history who lacked the skills to do public speaking or teaching and then were able to learn them so successfully that they become some of the top speakers in this country.

The first thing that you should do is record yourself giving dry (with no audience) presentations to see how you can improve. You probably won’t be able to see the imperfections unless you record the webinar and view it. Remember how you felt the first time that you heard your recorded voice? The same goes for video. You will see a completely different picture when you watch yourself for the first time.

You can also take acting classes if you really want to improve your presentation. Plenty of public speakers have been able to improve their skills in this way. Acting classes give you confidence when talking in front of a group as well as help with diction, tone and various other things that affect how people perceive you.

How to Interact with your Audience

Interacting with your audience is an important part of hosting a webinar. If you just get up and talk and don’t make an effort to interact, then your attendees could just go watch videos on YouTube and get the same sort of presentation. You want to make sure that you are actually having a conversation and there are a few ways to do that.

Stop and Check Comprehension: When you stop periodically and make sure that your audience is still following you, they feel much more involved. Make sure that everyone understands what you are telling them and if a lot of people are confused then go back and present it again – because if you lose your audience they will be lost the entire rest of the presentation.

Ask Questions: Ask questions periodically, even if you aren’t looking for answers or cannot take the time to actually read or acknowledge the answers that you are getting.

Ask for Questions: You have a couple of choices. You can either ask for questions at the end of your presentation (or at any other point) in one big block of time, or you can stop periodically and ask for questions and then answer them before you continue.

Take a Poll: Ask things like “how many of you…” or “who here has…” These things make audiences feel much more involved.

Ways to Make Your Webinar More Engaging

Making your webinar more engaging means that you are able to make more of an impression with your attendees. So, how can you make your webinar more engaging? Here are some tips to help you.

  • Use multimedia like slideshows, videos and more
  • Ask and answer questions and the other methods for interacting with your audience above
  • Have more than one person speaking for the webinar. Sometimes people will learn better from a different style of presenting
  • Allow chat rooms or social media commentary so that people feel as if they are participating in the webinar
  • Be engaging yourself. Throw in jokes once in a while and smile while you are giving the information

Getting People to Return for Future Webinars

You are also going to want to get people coming back for future webinars. The more people that you can convince to return for future webinars, the easier you will be able to grow your audience, which of course means that you will be able to make more money. Here are a few tips for getting people to come back.

  • Make sure that you are presenting unique information that they cannot find anywhere else
  • Offer gifts and incentives for them to come back (a free product or discount on admission)
  • Ensure that you are engaging and entertaining
  • Make sure that the information you give is something actionable – meaning they can take it and go out and do something with it that will benefit them

Methods for Monetizing Your Webinar

There are quite a few methods out there for monetizing your webinar. You will have to choose which method you prefer, based upon the niche that you are working in and what your style of webinar actually is. Here are a few ideas that will help you decide how best to monetize your webinar.

Charge Admission

Charging money for the webinar itself is a viable strategy. For example, if you can get 50 people to attend and the price of admission is $100, you will have earned $5000 for the time and effort that you put into holding the webinar.

Sell a Product or Service

Selling a product or service that is related to your topic will definitely result in sales. For example, suppose that your webinar is on keyword research and you sell monthly access to a tool that automates keyword research. You will have lots of people signing up. You can also sell eBooks or many other items.

Sell an Opportunity

Suppose that you hold a presentation on internet marketing and you have a Clickbank product that you are trying to recruit people to sell for you. They will be making you money while earning the Clickbank commission as well.

The Final Word

As you can see, there is a lot to putting on a webinar. But you don’t have to be afraid of hosting one because with a little work and practice you can hold webinars that make you thousands of dollars in admission costs or other commissions.

If you follow these steps, you will be able to put on a webinar that people find exciting and engaging, and if you pick the right niche and the right monetization, you can capture lightning in a bottle that will result in hundreds of thousands of dollars made and fame and notoriety within your particular industry.

Follow these steps and develop your webinar. Study the platforms and decide what works best for you. Get the equipment that you need and then hammer out the niche, topic, monetization method and perfect your presentation until you are running successful webinars that people are attending by the thousands.

Starting and running a successful membership site is hard work. One of the biggest mistakes that too many people make when they set out to begin their first membership site is approaching the process too casually. They think, “I’ll put up this site and see what happens.” Generally, this turns out to be a disaster because they are never able to get it up off the ground. Or, if they do manage to launch it, they never gain enough members to make it worth their time. Just as dangerous are those membership sites that do very well at the beginning, but quickly lose momentum because they lack content, service, and aren’t able to retain their members.

Before you head into a potential disaster, you’ll need to know how to make all of the necessary decisions upfront, before you invest all of your time and energy and money into starting your first membership site. The following guide will show you exactly what you’ll need to do to make your membership site a success. Before you can even get started with creating your first membership site, you need to have some fundamental decisions already decided.

Making the Basic Decisions


For you to start a membership site and make it successful, you need to have a few necessary decisions made. The first of which is who your target audience is. One of the biggest mistakes that you can make as a new membership site owner is to start out thinking that your site will appeal to everyone. You need to have a clear understanding of the target audience for your membership site. You need to ask yourself the following questions:

  • Who are you building the site for?
  • How old are they?
  • What do they do for a living?

Do they have money to spend on your membership site?

Next, you’ll need to decide on your topic of focus. Take some time to consider why someone in your target audience would want to join your membership site. Is there a specific problem that you are able to solve? What can you teach them to do? What kind of services will you provide?

When you can answer these questions, the task of marketing your site becomes much easier. Finding the answers to these questions will also make the process of planning your site easier because you are clearer on your goals.

Next, you’ll need to decide on the kind of content you plan to deliver. Will you provide a series of lessons that teach a process? Will you offer your target audience with a service, like providing content each month? Will you have a reference library of content that they can consult with as they need? For now, this is a general, based on what you think your target audience wants in this topic area.

Once you’ve covered these basic decisions, and are confident in your choices, you can move on to the steps you need to take to start your first membership website.

Step 1) Choosing Your Payment Model

There are four major kinds of payment models that you can choose from: free, one-time fee, fixed period recurring, and unlimited recurring. Each of these payments models have their own unique advantages and disadvantages and are appropriate for one or more types of membership sites.

  • Free Memberships Generally you would set up a free membership when you want to segregate a group of subscribers from the general public. Those who sign up for the free membership have acknowledged that they are willing to take a few steps beyond just being a subscriber. They’ve indicated they want to get close to you.
  • One-Time Fee This model is often used to sell a product that allows customers access to the materials for a limited time. You can turn off access to the material easily at the end of the specified period. This model is also good if you want to provide lifetime access to the initial content on the site with possible membership add-ons.
  • Fixed Period Recurring Ð This payment model offers a fixed period recurring membership with payments over a specified period. This is often used for high-ticket items. This model is appropriate for limited term courses and coaching programs.
  • Unlimited Recurring Ð The traditional membership sites use this kind of payment model. This is similar to your cell phone bill, electricity bill, and cable TV bill. Your members will pay you for as long as they use the site. This is typically chosen with sites that are posting regular content or for services that are being offered.

Step 2) Choosing Your Delivery Model

The second step for setting up your first membership site is deciding on how you will deliver your content. You can either provide it through a website or through email.

Email Delivery Model

Delivering membership content through email is an interesting perspective. As you set up your content, you load email messages into the autoresponder system then schedule the messages to be delivered over a certain number of days. The best part of delivering your content via email is that you can send out emails daily or weekly, or at any other scheduled time. For your members to enroll in your email membership, all they have to do is sign up on your opt-in form. Then they can start receiving your content on the schedule you have set up.

One of the main advantages of setting up an email membership is that you only need to have an enrollment form. You don’t need to build a specific website or purchase expensive membership software. Once you set the autoresponder, it doesn’t matter when someone enrolls; they will still receive the content through the autoresponder.

Website Delivery Model

Over the last several years, WordPress has become a popular choice for setting up and operating websites. While WordPress itself is free and built into most hosting platforms, there are numerous plugins and themes that you can get to make your WordPress-based site look and act as you want it to. Whether you use WordPress or HTML for your membership site, you will still need to get membership software.

Membership software protects your content, so only those members who are current on their payments will have access to the content. Membership software tracks members and passwords for you. The membership software will also trigger your recurring charges or can work with your payment processor to do so.  If you have members that are getting charged on a monthly basis, you don’t have to remember when to bill them. Instead, it happens automatically with the membership software.

Step 3) Create Your Content

The third step in your journey to creating your first membership site is to create the content that you will be providing your members. With your site, there will be content added at different times, depending on the way your site is set up. You’ll want to consider each of the following content types in order to decide what you want to offer your members.

Initial Content

When a member first signs up with your membership site, they will see your initial content. Generally, you will want to make a big deal about what will be there, waiting for them when they log in. Your initial content will be discussed in your sales letter. Your initial content could be the completed product that you are selling, or bonus reports that you’ve created, or even a new members course that they will receive right after they join your site.

Permanent Content

Your permanent content will be the content that stays on your site. This is content that is added over time to the library portion of your site. For example, you may provide a video library with 30 how-to videos. While these have been recorded over time, once you add them to your site, they become permanent. Early members receive the videos as they are recorded and posted, while new members will find them as part of the permanent collection.

Incremental Content

Most membership sites will have additional content. The incremental content is added over time, and it may or may not disappear. You may offer your members a bonus for longevity. The longer they are a member, the larger the gift becomes. These bonuses are delivered at preset times to appear automatically. This is incremental content.

Step 4) Making Money Decisions

This is the step where a lot of new membership site owners fail. While they have great ideas and have produced great content, they are unable to wade through all of the money decisions.

Charging an Initial Fee

If you have a lot of content on your site when members log in for the first time, you may want to charge an initial fee.  There are people out there that will come in and join your site, download everything they can get their hands on and then cancel within 72 hours. To avoid this situation, you may want to consider charging an initial fee. An initial price could be a barrier to entry, so think carefully if this will be worth it for your site.

Trial Members

You also may want to consider a trial membership. Trial memberships are a good way for people to find out if your site is a good match for them. A trial removed the risk from the buyer. It lets them see what they will receive in the member’s area. It may help to encourage people who are hesitant to join your site to try it out.

Typical Price Points

The price points for products and membership sites change over time. As far as the average price points you’ll find in membership sites, anything under $40/ month is considered an impulse buy. Lower prices will encourage the “set it and forget it” aspect. People often ignore the smaller recurring charges on their credit card bills because they think that it is easy to pay it than try to cancel.

If you want to charge higher prices, then you will have to provide stronger sales copy. This is why new membership site owners start their site at a lower rate because they aren’t as proficient at writing sales letters, so they feel that they can sell a $9.95/month membership, by aren’t good enough to sell a $99.95/month membership.

There is no magic number when it comes to how much to charge for your membership site. It’s a matter of what is customary in your topic area. Based on the content you deliver. If you offer content that helps people make more money, you can generally charge more.


Starting or adding a membership site to your business can provide you with massive rewards. In order for your site to become successful, you need to have taken the time to properly plan your site and spend the time to implement that plan. With these four simple steps, you will find you can have your membership site up and running in 90 days or less.

Membership sites have become extremely popular over the years, and for a good reason. With just a bit of upfront work and continued maintenance, you can create a steady stream of passive income that will continue for as long as you continue to run your site. Just about anything these days can be set up to run automatically, so what are you waiting for? Now is the best time for you to set up your first membership site and enjoy the perks of getting recurring monthly income.

Contact us if you have an interest in starting your own membership website. We would be happy to discuss this with you. You can contact us here.

Here’s the number one question I hear—not only from new product creators, but even from seasoned business owners: “How do I find a good idea?”

What they really mean, of course, is “How do I find an idea that will sell?” No one wants to spend days or weeks or more planning, developing and launching a course only to hear crickets on the big day. You want to know you’ll have at least some measure of success.

But don’t overthink it. The answer is simple. Just give your audience what they are asking for.

  1. Check out the competition. What are they creating? If you serve a similar audience, then what sells for them will very likely sell for you. Now, before you break out the “But it’s already been done!” line, keep this in mind: No two coaches are alike. You may create a similar course, but your voice, your experience, your teaching style, and your personality are all very different. No one else is you, and for some customers, YOU are the only one who will resonate with them.
  2. Pay attention to your ideal client. What questions does she ask in private groups, in your help desk, and elsewhere? What posts are she reading on your blog (check your Google Analytic stats)? These are all valuable sources of intel about exactly what she needs and wants from you.
  3. Ask. Still not sure what your dream client is looking for? Ask her. Create a survey and ask her to tell you what she struggles with, what keeps her from realizing her success, and even what she’s tried before in an effort to solve her issues.
  4. Check the bestsellers list. Which books in your niche are outperforming others? These are the ones that offer answers your clients are seeking. Flip through the table of contents and read the online reviews to dig deep into the topics that really resonate with your audience.
  5. Read the FAQs. Check the frequently asked questions section on competitor blogs and in forums and Facebook groups. Also check blogs for “Start Here,” and “Quickstart” pages. Many times the most common questions and concerns are addressed here.
  6. Review the available resources. Which are the most common resources your colleagues and competitors are recommending? There are often questions surrounding the use of software and other tools, and these can be great ideas for eCourses.
  7. Check your email. If you’ve been in business for more than a few months, chances are you receive questions from friends, clients and even strangers on a daily basis. What are they asking about? Look for common themes and trends.
  8. Revisit your keyword research. Review the terms and phrases that your community most frequently searches on, and use them as a basis for your own research.
  9. Check your search terms. Google Webmaster Tools allows you to check which terms are sending visitors to your website. Since people often search on questions (“how to design a logo” or “how to start a business”) this can be a rich source of ideas.

Ideas are everywhere. Your potential buyers are sharing them with you each and every day, if you just know where to look. So don’t let your insecurities hold you back. Develop the course they are asking you for.


Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why does Nike inspire such loyalty, while other brands of shoes struggle for market share?

In the book Primal Branding, Patrick Hanlon explains his theory for u201cCreating zealots for your brand, your company and your future.u201d He explains how the powerful brands become that way by carefully (and sometimes accidentally) creating a community of believers by employing seven different marketing tactics. All seven of these components are found behind every super-successful brand, product, service, personality, social cause, religion or movement.

Imagine if your product inspired the same level of loyalty that Apple, Disney and Starbucks receive from their customers. Now imagine you can actually engineer that loyalty right into your brand u2013 it makes your head spin a bit, doesn’t it?

According to Patrick, these are the 7 key ingredients that you or your product, service or brand must have to inspire zealous loyalty.

1. The Creation Story u2013 This is the back story that sets the stage. Think of Steve Jobs and Steve Wozniak in their parents’ garage building the first personal computer, Jeff Bezos writing Amazon’s business plan in the backseat of his car, or pharmacist Dr. John Pemberton concocting Coca-cola.

You need a back story for your product, service or business. This might be how you got the idea, your struggle to solve a problem, your inspiration, etc. Storytelling is as old as language itself and touches people on a very deep, primal level. Do you want to foster a real, unifying connection on a subconscious level with your prospect? Then you need a story.

2. The Creed u2013 This is what you believe in, your core principle, your mission statement. A creed differentiates and motivates. According to Sidney Pollack, u201cIt’s the spine that supports the entire enterprise.u201d See if you can recognize these creeds:

u201cIt’s the real thingu201d
u201cSave the whalesu201d
u201cAll men are created equalu201d
u201cJust do itu201d

So what’s your creed? Invest some time to get this right. And if you have more than one product and the products are wildly different, know that you’ll want a different creed for each one. For example, you won’t have the same creed for an info product on traffic generation as an info product on building your abs.

3. The Icons u2013 These are best defined as a quick concentration of meaning. This could be a logo like the Nike swoosh, the smell of Cinnabons in the mall, a country’s flag, a national anthem, Alice Cooper’s eye make-up, Kiss’s face make-up, the Budweiser Clydesdales, Disney’s castle as well as Disney’s 2 black mouse ears, McDonald’s arches, the 2 notes Law and Order plays just before the show appears, the opening music to any television show or the 5 signature notes of Intel.

Choose your icon carefully, and then use it in all of your marketing. Update it when needed, being careful not to lose it in the process. It should always be instantly recognizable and tightly tied to your brand.

4. The Rituals u2013 This is how our customers interact with your product and service, and how you interact with them. This one is a little harder to define and illustrate. We have rituals for everything we do on a frequent basis, including brushing our teeth, doing laundry, driving our car and checking our email. The key here is to focus on improving the experience the customer has with your product or brand. How can you raise the experience to a higher level? How can you make it more enjoyable, or even something they look forward to? How can you take the stress out and put the fun in?

Here’s a great example: The ritual of flying. While most airlines are cutting every frill to the absolute bare bone, Virgin is moving in the opposite direction. They hand you a plastic shoulder sack full of goodies. There’s a television screen on the back of every seat. They serve Virgin Cola and let you listen to music and watch movies non-stop.

What can you do to make the ritual of discovering, buying and using your product more enjoyable – so enjoyable, in fact, that people will talk about you and your product?

5. The Pagans, or Nonbelievers u2013 These are best defined as u201cthose other guys.u201d Us against them. Apple vs P.C. and Internet Explorer vs Firefox vs Chrome. One political party vs their opposition. One sports team vs their rival. Nothing unites a group faster than having a common ‘enemy.’ 7up declared itself the u201cun-cola.u201d Taco Bell tells you to u201cthink outside the bun.u201d

Defining your pagans is important in defining who you are. Do you teach methods of getting free traffic? Then paid traffic traffic methods are your pagans. Do you show people how to eat only clean, healthy foods? Then pseudo foods, pseudo food manufacturers and people who eat pseudo foods are your pagans.

6. The Sacred Words u2013 words specific and exclusive to your own product, service or brand. Walt Disney has ‘Mickey Mouse,’ ‘Goofy’ and ‘Donald Duck.’ Starbucks has a ‘grande.’ Dr. Seuss invented an entire world of sacred words. Apple has u201cthink different.u201d Texters have their own sacred language.

Information product creators and authors create their own terms to define what they’re teaching. By creating your own sacred words, your fans and followers are on the inside of the secret circle with their own language. It’s a cohesive, insider’s-only knowledge that brings a group together.

Think of a young couple in love u2013 they develop their own language that is indecipherable to anyone else, and in this way they become 2 against the world. You can replicate this with your own sacred words, so don’t be afraid to get creative u2013 your customers will love you for it.

7. The Leader u2013 this person is the catalyst, the risk taker, the visionary, the iconoclast who set out against all odds to achieve something. Think Steve Jobs, Bill Gates, Oprah, Gandhi, Richard Branson, Nelson Mandela and others who have led movements, companies and causes.

The leader could be the founder or it could be someone who takes their place functionally or symbolically. This means if you don’t want to be the leader, you can choose someone else, like a spokesperson for your brand.

Does all of this sound like too much work just to sell a product? Perhaps it is if you’re thinking small. If your goal is to sell a few hundred copies of something and move on, then you don’t need these 7 steps. But if you want to create something that takes on a life of its own and grows exponentially, then adhering to every one of these 7 pieces of the Primal Code is essential.

We talk about making a video or an idea or a product go viral. How does that happen? Is it an accident, or is it because that product or idea meets every one of these 7 criteria? Spend some time looking at the famous people and especially popular brands, and see if they don’t use all 7 of these in their marketing.

Look at it this way u2013 if you could create a brand that grows like a religion, wouldn’t you want to? Imagine the people you can help, the alliances you can forge, and the profits you can make.

I highly recommend you get your own copy of Primal Branding by Patrick Hanlon, because I’ve only just scratched the surface here of what he teaches. In fact, if you only read one marketing-related book, this is in my opinion the one to read.

Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult.

This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or redesigning a website to adequately market your products. If you do not have experience in web design, there are a number of software packages that make it simple for those with no design experience to create a functional website.

However, hiring a web designer is worthwhile because he can work to create a website that is attractive, functional and suitable for your products and series. He can also help you include more advanced features on your website.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements that typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website.

This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites that attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails that may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter.

The importance of these newsletters is that they can be used as marketing tools that are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails that are unsolicited and will be viewed as spam.

One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject.

This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites.

Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.